When Discoverability Arrives Too Late

ebook discovery discoverability inbound marketing book publishers‘Discovery’ and ‘discoverability’ are the twin watchwords of book marketing today, and for good reason.

In an intensely competitive market, ensuring the right mechanisms are in place to allow readers to find what they’re after—and to recommend something similar to what they’re after—is critically important.

But those efforts may still fall short in some ways. In one publisher’s view, “discoverability relies on someone actively trying to discover something, which comes only at the end stage of the buying process.”

Instead, publishers “need to catch people much earlier—long before they even know they want what you’re selling.”

That’s where inbound marketing comes in.


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Related: All About Direct-to-Consumer Strategies for Publishers

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