Three Steps to Direct-to-Consumer Publishing

direct-to-consumer retail ebook publishingMany publishers tend to think of direct-to-consumer publishing as being about either e-commerce or marketing.

In fact, it’s about both ingredients–plus one more. Earlier this week Biztegra co-founder Murray Izenwasser argued that establishing a direct-to-consumer strategy is achievable for every publisher regardless of its size and that doing so is more important than ever. Now he explains how.

Going direct requires a website that’s well optimized on three fronts–driving discovery, processing book orders and amplifying user engagement.

For each of those components to work in tandem, Izenwasser says, publishers need to keep in mind the main objective of direct-to-consumer publishing: giving readers a compelling “reason to become your fan and a part of your community.”

Much more.


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Genre Writers Group Welcomes Indie Authors (Good E Reader)
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Related: Understanding Author-Publisher Relationships in a Changing Market

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