2 thoughts on “The Optimized Publisher

  1. Nick Martin

    Hi Murray!

    Really nice article and interesting experiment! So the goal here is to work with the individual publishers for a period of time, and then again check to see how they have progressed? Very interesting! Of course getting 5/5 may be possible in each category, but it would be really interesting to see what kind of results the optimization will have on traffic growth etc.

    What is the best way to follow this experiment?


    1. Murray Izenwasser

      Hi Nick,

      Thanks for the comment. This was all about taking a snapshot of the industry, based on some of the optimization factors we look at when working with clients, across a fairly random cross-section of independent publishers. Over the next couple of months I’ll be posting about each of the factors, and how the publishers rate for those specific factors. It’s more about the ‘snapshot’ than following the publishers over time.

      It’s very difficult to get straight 5/5s across all factors, as some of these impact each other (implementing HTTPS: will impact load speed, for instance). We ran the same analysis against 2 sites that are on our Publishr platform (which is as fully optimized as we can be against these criteria), and they got a rank of 4.8 (still much higher than anything out there that we’ve seen so far.)



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