“Publishing houses have long complained about feeling the squeeze as the industry evolves,” writes Patrick Walsh in a blog post for Digital Book World. “This is the reason they cite for lower advances, slashed marketing budgets, taking on less manuscripts and an overall drought of available resources. The industry has changed, which is old news, but what hasn’t is the approach to the problem.”
“We have worked with a variety of publishing houses that still have very large teams. Every member of the team is working hard but could unquestionably be more efficient,” Walsh continues. “This isn’t because they don’t have the necessary skills; it is because they haven’t been equipped with the right technology. To that end, there are many areas where publishing houses could use automation through technology to run much leaner operations.”
“Marketing and promotion can be very time-consuming. Many authors would even argue that it’s more time-consuming than writing. What everyone can agree on, though, is how essential marketing is to the success of a book. As you have to somehow let people know about your product.”
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5 Ways to Use Instagram as an Author (Jane Friedman)
When you hear about networking platforms or building a presence on social media, authors generally talk about Facebook, Twitter and blogging straight away. Sometimes podcasting and Pinterest are mentioned. But Instagram?
7 Reasons Why Schools Should Use Digital Audiobooks (Overdrive)
These days, “technology” and “classroom” are two words that go hand in hand. Students around the world now have access to devices like Chromebooks and tablets that have become a part of their everyday learning environment. Thanks to a commitment to education technology, millions of these students also have access to Ebooks through their schools’ OverDrive-powered digital collection, providing them 24/7 access to school-required text and leisure reading options. Ebooks are great for students on the go, but they aren’t the only tool available through OverDrive that you can provide. Audiobooks offer your students numerous advantages, including the ability to multi-task and help with comprehension.
BookTech Award Showcase: Gojimo (Futurebook)
Do you ever feel slightly nauseated when you hear about those teenagers who build startups in their bedrooms and become Founder-CEOs without having to endure a single rubbish entry-level job? Well, prepare to barf. “I came up with the idea for Gojimo when I was studying for my A Level exams,” George Burgess blithely explains. “I was 17, it was 2009, and the App Store had been released a year earlier, but I couldn’t find any apps to help me revise. Spotting the opportunity, I recruited a bunch of my teachers to write content, and found an iPhone developer abroad.” The upshot of this embryonic epiphany was Gojimo, a mobile exam preparation app for students available on iOS, Android and the web.
6 Ideas for Getting Your Book More International Exposure (BookBub)
With growing book sales and millions of readers, international markets can be attractive targets for authors and publishers looking to expand their potential readership. If you have international rights to a book, there are strategic marketing tactics you can use to gain exposure within each of the regions where your book is available, It’s possible that you’re already doing promotions that will reach international audiences by default. For example, if you have a thriving author platform via your blog, Facebook, Twitter and Instagram, your content is already available to readers worldwide. But we wanted to share a few ideas for how to effectively get more exposure internationally, and specifically target audiences in foreign regions.
In Order to Thrive, Publishers Must Master Their Data (Digiday)
The amount of data available to digital publishers is staggering. Hundreds of systems, internal channels and external sources all offer a wealth of information about what consumers are reading and which content drives value for advertisers. Unfortunately for online publishers, the result is often lots of data without much insight. This is no small matter—data is fast becoming an integral part of what separates successful publishers from the rest, and publishers must get a handle on their data if they want to stay competitive. The process of harnessing your data to make better business decisions can be broken down into three distinct phases: collecting the data, structuring and presenting the data and, finally, extracting actionable insights from the data.
Algeria Book Fair Ban Exposes Stability Debate (Yahoo)
Organizers of an international book fair in Algeria last week confiscated more than 100 books on jihadism and the Arab Spring, highlighting sensitivities over regional turmoil in one of the few Arab countries to remain relatively unscathed. The fair drew tens of thousands of visitors to its stands, scores of foreign publishers and praise from officials for one of the country’s top cultural events. But the seizure of the books showed that stability is a delicate issue in a country still emerging from a decade of war in the 1990s, and which watched uprisings topple other North African governments in Tunisia, Libya and Egypt four years ago.
The “Virtual Unreality” of Publishing in Spain (Pub Perspectives)
Manuel Gil challenges assertions made by the Spanish Publishers’ Federation that Spain’s book industry is diverse and competitive, calling them science fiction.