Tablets to Overtake Notebooks by 2016

tablets notebooks mobile computingThe tablet market may be slowing, but notebooks appear to be doing worse.

According to new figures from ABI research, notebooks are ceding market share to other mobile computing devices. Analysts estimate that by 2016, notebooks will account for only 47% of the market—falling from 51% in 2013—whereas tablets are projected to hit 52% by that time.

It’s important to note that these figures don’t factor in smartphones, which ABI doesn’t include in the “mobile computing” category.

But when it comes to mobile devices broadly speaking, smartphones are blowing tablets out of the water in terms of growth. A recent Pew study found smartphone ownership in the U.S. is now up to 64%, compared with the 35% of Americans who owned a smartphone as recently as 2011.

Related: Publishers Must Wage Mobile Fight on Multiple Fronts—Comprehensive Report

[Press Release]

Notebook PCs Expected to Lose Majority Control of Mobile Computing Market; Drop Forecasted to 48% Market Share for 2015

OYSTER BAY, N.Y. – April 03, 2015

​Tablets are set to overtake Notebook PCs as the largest mobile computing category (includes tablets, MS Windows laptops, Chromebooks, and Ultraportable PCs), concludes new data from market intelligence firm ABI Research. Tablets, agreed by many to be in competition with Notebook PCs, will gain 52% majority of the mobile computing market by the end of 2015. ABI Research forecasts the flat growth of Notebook PCs, due to longer replacement cycles and device market competition, causing Notebook devices to drop from 51% market share in 2013 to 48% in 2015, and further to 47% by year-end 2016.

Although tablets are competing for share of wallet with Notebook PCs, tablets serve a consumer niche that emphasizes portability and connectivity. “Notebooks offer a combination of portability and productivity that has yet to be achieved by any other portable mobile computing device,” says Research Analyst Stephanie Van Vactor. “Although laptops appear to be losing traction they’re not going out of style and flat growth can be representative of several market conditions, including a longer lifecycle.” The category of Notebook PCs, which includes laptops, Chromebooks, and Ultrabooks, is still experiencing growth in different regions. ABI Research forecasts Chromebooks and Ultrabooks to experience moderate CAGR of 16% from 2015 to 2020.

Although tablets are still very popular, the adoption rate is beginning to slow, which shows that these devices do not serve the same purpose as Notebook PCs. According to ABI Research’s data, Chromebooks and Ultrabooks are experiencing growth in the market and are forecasted to experience a combined growth of 47% for the year 2015. “Acer, Apple, ASUS, and Lenovo are all showing strong numbers in Ultrabook and Chromebook configurations accounting for approximately 57.4% of the Ultrabook and Chromebook market for CY2014,” continues Van Vactor.

These findings are part of ABI Research’s Media Tablets, Ultrabooks and eReaders Market Research.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.

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