By some accounts, the book discovery landscape is much more fragmented and reader-driven than it’s ever been. And by certain measures, it’s also more difficult for authors and publishers.
“Millions of books are now published every year,” Goodreads co-founder and CEO Otis Chandler acknowledges. “Mass media, already the preserve of the rarified best-selling book and author, is scaling back its book coverage. Doom and gloom reports are coming from all sides.”
But in Chandler’s view, the considerable and growing power of readers to curate content and make influential recommendations also represents a new opportunity for publishers.
Here’s a look at how publishers can work alongside what Goodreads thinks of as “mini influencers” in order to target and amplify their marketing efforts.
The DBW Daily is temporarily running in an abbreviated format, highlighting select content from the Digital Book World archives. Stay tuned for a return to our full issues, which offer all the ebook and digital publishing news you need every day in your inbox at 8:00 AM. Sign up for the DBW Daily today!
How to Engage Millennials on the Social Web
There’s plenty of debate over whether millennials are much different from their elders when it comes to e-reading habits, but it seems clear that they use social media in ways all their own. Experts offer three strategic approaches that can help book marketers’ messages resonate with younger demographics on social platforms.
Students Want Efficient, Effective Learning Tools
A recent study indicates higher education students place the greatest value in how quickly and effectively digital education content helps them reach their learning goals. With the cost of textbooks still prohibitively high for many students, these findings can serve as a starting point for digital education publishers and ed-tech services to tailor their approaches to students’ needs.
Giving Ebook Developers a Bigger Voice
One digital production expert says it’s still very rare for those in her field to be involved in the editorial process—and that that represents a missed opportunity at best and a liability at worst. Here’s a look at what ebook developers can bring to the planning table if they’re given a seat at it from the very outset.