Sharpening Global Focus, Scribd Adds to Front-List Catalog for Australia

Scribd digital comics subscription ebooksThe subscription content platform Scribd adds more than 200 front-list ebooks to the catalog available to Australian readers, including best-selling titles from Simon & Schuster, Houghton Mifflin Harcourt and Harlequin Australia.

According to a Scribd spokesperson, the company is focused on taking a targeted approach to international growth, “and one of the main ways we’re accomplishing that is through localization.”

That strategy operates in two ways. Not only is Scribd working with the large, global trade publishers it’s already partnered with in order to make more of the titles in its catalog available in more territories, it’s also striking deals with local publishers and divisions to bring exclusive content to readers in key markets.

“Testing the success of front-list books in key markets internationally is a great sign for the future of even more front-list everywhere” Scribd operates, the spokesperson added, describing the cooperation of some of its biggest publishing partners as proof of their “growing faith in the model.”

Scribd says it has users in 194 countries around the world, with Australia having proved itself a major growth market prior to today’s front-list expansion. Subscriptions have more than tripled in the country in less than a year.

Penguin Random House signed a deal to add more than 9,000 digital audiobook titles to Scribd’s platform last month. Scribd added that format November 2014 and expanded into digital comics three months later.

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