Putting Multi-Channel Publishing into Practice

multi-channel publishing ebooks digital strategyMost book publishers are already multi-channel publishers in some form or another; the differences between print and digital supply chains all but guarantee it.

But that’s more often by necessity than by design, and many publishers have yet to develop a multi-channel publishing strategy from the ground up, uncertain whether doing so is cost-effective or justified by the market.

According to Librios CEO Hal Robinson, the pros typically outweigh the cons. “The cost of multi-channel reuse is negligible once the content has been created,” he writes, and the potential return on investment can be considerable when it’s done right.

Here’s Robinson’s take on what three multi-channel strategies might look like in practice, and why they’re likely to pay off.

Much more.

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Lots of Data but Little to Do with It (Pub Perspectives)
One industry insider diagnoses a measure of paralysis when it comes to data in publishing, asking, “Are the larger, established publishers able to properly curate and leverage the overwhelming amount of data into actionable ideas, and, if they do, will the established publishing culture greenlight risky innovative projects supported by that data analysis?” From the evidence at hand, the answer seems to be a resounding “maybe.”
Related: Dispelling Myths about Big Data in Publishing

Collaborative Publishing Start-up Raises $1.2 Million (GeekWire)
Booktrope, formerly Libertary, extends its planned round of fundraising after pulling in $1.2 million late last week. The Seattle-based start-up’s hybrid publishing model involves small teams of authors, editors, marketing and distribution experts collaborating on individual projects then share 70% of the revenues from them.

New Leadership at HarperCollins Children’s (PW)
HarperCollins Children’s Books President and Publisher Susan Katz retires after a 28-year tenure. She is succeeded by VP and Publisher of Disney Book Group Suzanne Murphy.

Yes, Parents Like Print… (GalleyCat—Infographic)
…But there’re more to this incomplete, outdated story, which cites a Pew study published in 2013 that found nine out of ten parents preferred physical formats. Since then there’s been a lot more research on children’s and parents’ reading habits and their respective attitudes toward print and digital content. For much more in-depth and up-to-date data on the subject, check out these three posts or the comprehensive report they each draw from.

Publishers Boycott Dutch Ebook Reseller (Politico Europe)
The Dutch used ebook retailer and all-purpose gadfly Tom Kabinet was forced to torch much of its inventory earlier this year when a court ruled it needed to prove every title it sold was purchased legally in the first place. Since then the company has taken measures to comply with the ruling and recently began selling new titles as well. But now three Dutch publishers are blocking their content from being sold through Tom Kabinet.

UK Publishers Lean toward Labour (The Bookseller)
A recent survey indicates there’s been a change in political allegiances within the UK publishing world over the past five years, away from the Liberal Democrats toward the Labour and Green Parties. According to The Bookseller, which conducted the survey, “support for libraries and making Amazon pay a fair share of tax” are two top issues likely to be driving that shift. Much more data, including charts and infographics, here.

Building Content that Builds Relationships (Olive Software—Webcast)
This webcast by Olive Software winds up giving a demo of the company’s publishing products, so if you’re pressed for time just check out bit that starts around the 9-minute-mark when Joe Wikert discusses indirect marketing “as a tool to help sell and create a direct relationship with consumers”—a process that starts with the content itself and something that Murray Izenwasser has written extensively about as well.
Related: The How and Why of Inbound Marketing

A Site-Specific Ebook (Gizmodo)
A Brazilian advertising agency develops an e-reader preloaded with an interactive narrative whose setting and other details change based on GPS information pinpointing the user’s location.


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