Most publishers, it’s been noted, don’t have especially strong relationships with their readers.
Penguin Random House unveils a unified consumer-facing website designed to change that—in the words of CEO Markus Dohle, “one author, one book, and one reader at a time.”
Like other recent editorially driven discovery efforts, the new site combines information on individual titles and authors with blog content and other features meant simply to encourage engagement.
When HarperCollins launched its own website last summer, it offered customers the option of purchasing titles directly from the publisher. While Penguin Random House says it has no plans to go that route, it has proved keen to expand its distribution channels lately.
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Fast, Free Audience Research Tools (DBW)
Kicking off an exclusive blog series dedicated to replacing common book marketing myths with alternative, field-tested strategies, Peter McCarthy offers an in-depth tutorial in audience research. Contrary to widespread belief, gathering detailed insights about potential readers doesn’t have to be time consuming or expensive.
Why the Ebook Pricing Wars Might Not Be Over (Fortune)
Reflecting on the distribution deal HarperCollins recently struck with Amazon, one observer explains why it could turn out to be little more than a temporary truce. In this view, the purported incentives Amazon now offers four of the Big Five publishers may not be enough to drive ebook prices down to levels the e-tailer is satisfied with.
Ken Michaels to Assume New Macmillan Role (PW)
Currently global COO for Macmillan Science and Education, Michaels will become CEO for Macmillan Higher Education and Macmillan New Ventures, the divisions not included in the January merger of Macmillan Science and Education with Springer Science+Business.
Why Amazon’s Opening up about Cloud Business (BostInno)
Amazon will be breaking out earnings information for Amazon Web Services, its cloud computing division, for the first time today. Here’s a look at the market pressures that could be behind the increased transparency.
Rising Challenges and Opportunities in Latin America (PW)
One expert in foreign rights markets sees “vast potential” in a growing range of publishing categories throughout Latin America. And despite considerable hurdles to breaking into markets like Mexico and Brazil, technology appears to be progressively smoothing the way.
Christian Self-Publishing Platform Closes (PW)
The self-publishing service CrossBooks was founded in 2009 to offer editorial and marketing resources to authors of Christian-focused titles. After publishing over 1,000 titles through B&H Publishing Group, CrossBooks will cease operations by the end of this month.
Why Flipkart Is Banning Some Books (Quartz)
Amazon’s Indian competitor Flipkart is selectively removing titles from its inventory in response to pressure from activists to get major e-commerce companies to stop selling material that promotes misogynistic sex selection practices.
ICYMI: Two Perspectives on Digital Investments (DBW)
Just how far should publishers push ahead on investing in digital innovation? Two DBW contributors recently approached that question from different angles. Here Emma Barnes of Bibliocloud weighs the costs of implementing strategic shifts, while here Hal Robinson of Librios, Ltd. identifies five areas publishers can evaluate for going digital tune-ups.