Oyster Ups the Ante on E-Reading Experience

Oyster Lumin ebook e-readingIf the e-reading experience were better, would more people pick up the habit? Oyster is hoping they might.

Much as Kobo aims to convert print devotees with its latest e-reader, Oyster intends a new feature to make e-reading “more comfortable and enjoyable for our existing users” as well as to court “readers who might have been skeptical about reading on their phones and tablets,” as the company’s CPO Willem Van Lancker puts it.

Called Lumin, the technology adjusts the color and intensity of light emitted by mobile devices in order to reduce eye strain in dark environments. Oyster says a large share of its users read after dark.

The question now is how much that user experience counts.

Recent figures suggest subscription ebooks are still a small slice of a flat ebook market. Scribd had already branched out into digital comics and audiobooks before Oyster went beyond the subscription model by launching an ebookstore earlier this year.

Much more.

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