Opportunities in Mexico for Digital Growth

[Press Release]

THE MARKETS – Global Publishing Summit 2015
Market overview: Mexico – opportunities for growth through digital transformation

Frankfurt, 27 August 2015 – THE MARKETS – Global Publishing Summit 2015, the new conference to kick off the Frankfurt Book Fair (14-18 October 2015) will set the stage for the world’s largest industry event: The one-day conference will focus on seven international book markets, which will be introduced by industry experts and analysed from various points of view, with the aim of initiating deals on the spot as well as bringing to light potential areas for business. For each of the seven book markets, one segment with its specific features and trends will be highlighted:

China – International partnerships and joint ventures
Germany – Academic publishing and specialist information
Indonesia – Trade publishers
Mexico – Trade publishers
South Korea – Education and children’s books
Turkey – The total market
USA – Digital publishing and innovation

Personal contacts and first-hand market knowledge

Each of the seven selected markets will be presented by an analyst from the respective country, who will explain and elucidate the market’s potential and the business opportunities for which it is best suited. The invited experts will provide an overview of trends and overarching market developments. Placing the individual markets in a global context, they will reveal what makes each of these markets unique and where the opportunities for business and growth lie. In addition, seven players from each market will be present, making their know-how and experience available to conference participants in smaller group discussions.

Speakers at THE MARKETS include:

Niels Peter Thomas, Executive Vice President, German Language Science Publishing, Springer Science & Business Media, Germany
Liu Zhong, Director of International Cooperation, China Publishing Group, China
Nubia Macias, Director, Planeta Mexico
Wandi S. Brata, CEO, Gramedia, Indonesia
Eric Yang, CEO, RH Korea (formerly Random House Korea), South Korea
Nermin Mollaoğlu, Director, The Kalem Agency, Turkey
Chantal Restivo-Alessi, Chief Digital Officer, HarperCollins, US

THE MARKETS will take place on Tuesday, 13 October 2015. In the coming weeks, the Frankfurt Book Fair will be publishing an occasional series of profiles of the selected markets.

Mexico – the divided market: facts and figures

“The book market in Mexico has its peculiarities,” observes José Ignacio Echeverria, Chairman of the Cámara Nacional de la Industria Editorial Mexicana (CANIEM). “There are two markets: national and private. A sharp line divides these two sectors.” While national institutions generate significant demand for books in all Latin American countries, it is generally private publishing houses that obtain and promote the wide variety of titles produced in the region.

In 2014, a total of 340 million copies were produced in Mexico (compared to 330 million in 2012), 57 per cent of which were published by national institutions. In 2013, the private sector produced a total of 30,597 titles, an increase of 27.7 per cent over the previous year. At the same time, according to Cámara Nacional de la Industria Editorial Mexicana, the total number of new releases has remained relatively stable since 2011 (2012: 7,521 titles; 2011: 7,815; 2010: 9,075). In 2013, total sales in the private publishing industry reached 707.8 million USD. Sales to national institutions and brick-and-mortar bookstores continue to represent the main sales channels (Source: “An Overview of the digital evolution of the Mexican Publishing Market”, May 2015).

Opportunities for growth through digital transformation

There is room for development in the Mexican book market, which currently lacks bookstores and libraries, efficient tax regulations for exports and imports, support for reading and, above all, readers. 73 per cent of the 122 million Mexicans are non-readers and just 2.9 books are read per inhabitant per year (Source: “The Bookwire Spanish and Portuguese Digital Markets Report”). Nevertheless, industry experts and current studies predict a strong upturn in coming years in the Mexican book market, the second largest in Latin America after Brazil.

Latin America’s second largest economy has experienced remarkable economic development in recent years, with annual growth rates between two and five per cent. “That also stimulates the domestic book industry”, says Nubia Macias, Director of the publishing group Planeta México and a conference speaker. Yet she sees a “new” market emerging that will replace the traditional book trade. The basis for this is the growing digital transformation of the Mexican economy and society, which is significantly changing how media of all kinds are consumed and distributed. Nationwide, Internet access is growing continuously. In 2014, almost 54 million Mexicans were online.

Javier Celaya und Manuel Gil, the authors of “The Bookwire Spanish and Portuguese Digital Markets Report”, published in May 2015, also confirm “the enormous potential for the development of the digital market” in Mexico. Their current evaluations support this assessment. The number of digital titles issued by private publishers rose by 60 per cent from 2011 to 2012, and sales with digital books rose by 17.9 per cent in 2013 over 2012. Readers are also increasingly interested in digital publications. Currently, 60,000 downloads of e-books are registered in Mexico every month. The country already accounts for 40 to 65 per cent of Latin-American e-book sales by international publishers with a Spanish-language catalogue.

The stagnation of the traditional book market, on-going development of e-commerce structures and publishers’ expanding range of digital products “could lead to a real explosion of digital commerce in the region within the next decade”, the report concludes. For Latin America as a whole, the authors predict: “The Latin American markets will probably be the ones to show us how the global ecosystem of e-books will evolve in the upcoming years.”

The white paper “An overview of the digital evolution of the Mexican Publishing Market” is an excerpt from “The Bookwire Spanish and Portuguese Digital Markets Report”. The report is available to all reporters upon request.

THE MARKETS: Global Publishing Summit
Organised by the Frankfurt Book Fair and Publishing Perspectives
Tuesday, 13 October 2015
Further information about the event and how to register is available online at http://www.TheMarkets2015.com and http://www.book-fair.com.

The BUSINESS ticket for trade visitors gives holders access to the Business Club and its full range of services. The six-day BUSINESS ticket also includes admission to THE MARKETS conferences (13 October 2015), the International Rights Directors Meeting (13 October 2015). The five-day BUSINESS ticket costs 990 euros plus value-added tax. The one-day BUSINESS ticket costs 490 euros plus value-added tax.

About the Frankfurt Book Fair
The Frankfurt Book Fair is the international publishing industry’s biggest trade fair – with 7,100 exhibitors from more than 100 countries, around 270,000 visitors, over 4,000 events and around 9,300 accredited journalists in attendance. It also gathers key players from other media, including the film and games industries. Since 1976, the Book Fair has featured an annual Guest of Honour country, which showcases its book market, literature and culture to attendees in a variety of ways. The Frankfurt Book Fair organises the participation of German publishers at around 20 international book fairs and hosts trade events throughout the year in major international markets. With its Business Club, the Frankfurt Book Fair offers essential services and an ideal setting for the activities of publishers, entrepreneurs, pioneers, experts and visionaries. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association. www.book-fair.com

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