Most publishers are familiar with ONIX as a part of their metadata processes.
But as one expert in publishing technologies explains, the system has a range of other applications, too.
For publishers that find themselves “still having to manually type data anywhere—for your catalog, for your tipsheets, in emails, into spreadsheets for customers who are not yet receiving ONIX—then ONIX can help you, too.”
Here are three such ways.
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HarperCollins Sells Divergent on Twitter (PW)
Last year Hachette ran a pilot with the e-commerce platform Gumroad, offering readers a chance to buy select titles directly through Twitter. Now HarperCollins partners with Twitter Commerce for a similar initiative focused on Veronica Roth’s best-selling Divergent series.
A Wild West of Authors’ Websites (The Shatzkin Files)
For good reason, authors are all but required to build and maintain effective online platforms to engage with readers and drive discovery of their work. But across the industry, there’s little agreement as to how authors’ websites should tie into publishers’ own web presences. As Digital Book World Conference Chair Mike Shatzkin explains, the prevailing disorder has real business consequences.
Related: How Publishers’ Sites Can Act as Hubs for Authors’ Platforms
Scribd Fights Accessibility Suit (Ink, Bits & Pixels)
A lawsuit filed last year alleging that Scribd’s online subscription-based ebook platform does not accommodate visually impaired users moves ahead in court. Scribd argues that the Americans with Disabilities Act does not cover “website operators whose goods or services are not made available at a physical location open to the public.”
Canongate Looks to Play the Long Game (The Bookseller)
Jenny Todd takes over as the publisher of Canongate as Jamie Byng moves from that role into CEO. Todd lays out plans “to publish in an even more focused way and developing long-term strategies for our authors, well beyond the moment of publication. There has never been a better time to explore alternative publishing platforms and models.”
Related: Forget the Book Launch
Quarto Sees Profits Rise (PW)
Emerging from a recent reorganization, the UK publisher sees profits rise about 10% in 2014 despite lower revenue and expects the momentum to continue into 2015.
Amazon to Offer Paid Apps for Free (TechCrunch)
In a bid to keep growing its Appstore, Amazon is reportedly planning to launch a program called “Unlocked” that will offer select paid apps, as well as free apps with in-app purchasing options, free to Android mobile users.
Why Twitch Makes Amazon Happy (VentureBeat)
Assessing the current state of the popular live-streaming platform Amazon acquired last August, one observer accounts for Twitch’s place in the e-tailer’s strategy in terms of the key demographic it brings to Amazon’s customer base.
ICYMI: A Little Research Goes a Long Way in SEO (DBW)
Google’s auto-fill feature can tell you more about how and what readers search for than you might imagine. Here’s how to use it in order to research reader intent and fine-tune your SEO approach.