Nielsen Puts Global Ebooks in Sharper Focus

Nielsen BookScan Openbook China ebooks global publishingPartnering with Openbook, a China-based book sales tracking service, Nielsen aims to help publishers and distributors get a better handle on global markets.

In a deal announced yesterday, Nielsen will support Openbook’s research into the Chinese book market and offer that data to Nielsen subscribers around the world. In exchange, Openbook will distribute Nielsen’s sales figures and rights information from the U.S. and UK markets to its own customers.

There are plenty of obstacles to English-language publishers setting down roots in foreign book markets like China’s, with access to reliable data hardly the least among them.

But especially as mobile usage picks up worldwide, the opportunities are multiplying, and the barriers to entry are steadily lowering. Nielsen’s Openbook collaboration is a bid to accelerate that process.

More.


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Trajectory Pushes Ebooks on Chinese Mobile Users (The Bookseller)
The ebook discovery platform Trajectory announces a slate of new partnerships that will connect customers of the mobile provider Xiaomi, considered by some to be China’s third largest, with major publishers’ catalogues, including those of Macmillan and MIT Press.

China’s Tencent Bigger than Amazon (Business Insider)
The China-based Internet company is reportedly valued at $206 billion, which analysts estimate puts it about $28 billion ahead of Amazon’s current market cap. The Boston-based start-up Trajectory recently partnered with Tencent Literature, Tencent’s digital content business, on a two-way global distribution program.

Oyster’s Ebookstore a Bid to Diversify (Joe Wikert)
As one industry insider sees it, Oyster’s newly launched ebookstore less about competing with Amazon than it is about the sustainability of the subscription model itself. The customer loyalty other observers have noted is a key goal of the new venture is, in this view, a critical piece of a still-young business’s long-term viability.

3M Expands Cloud Library (Good E Reader)
The 3M Cloud Library expands to the UK and Australia, intensifying competition with OverDrive in the library ebook distribution market. OverDrive was recently acquired by Kobo’s parent company Rakuten.

New App Offers Free Ebook Samples (Guardian)
Rook allows publishers to offer free excerpts of their titles to users with a steady wifi connection, with the option of buying them in full if they choose. Penguin Random House recently partnered with Amtrak to give Acela Express passengers a similar option.

Bridging the Author-Publisher Marketing Gap (The Shatzkin Files)
As the book market continues to evolve, so does the dynamic between authors and publishers. And as a recent study confirmed, that relationship could use a tune-up, especially when it comes to pooling marketing resources. Here are four easy, low-tech ways authors and publishers can collaborate more effectively on digital marketing.
Related: The Author-Publisher Dynamic in a Changing Market

More Platitudes about the Hybrid Book Market (PW)
Listen in long enough and a good deal of industry chatter begins to sound the same. Snippets from London Book Fair—like this one from a top author: “For all the ease and convenience of online shopping and the digital download…I still feel that a town without a bookshop is missing something”—hint that many in the book world have become adept at musing on the merits of a print-digital hybrid market, but practical ideas about how to keep it profitable and growing are much harder to come by. (Though we can think of one place where they’re more plentiful.)

Google Runs to Catch up with Amazon in the Cloud (Forbes)
The tech company is pursuing partnerships to help it compete with Amazon Web Services, currently the leader in public cloud computing services. Google’s evolving approach combines public and private cloud storage in what one observer sees as a bit to “help it gain the enterprise credibility it so desperately needs” to stay in the game.

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