A new agreement between Nielsen and Openbook aims to bring the portraits of global book markets into sharper focus.
Openbook, a leading book sales tracking service in China, will trade data and insights with Nielsen, whose division in the country will supplement Openbook’s domestic research operations.
Chinese Openbook subscribers will also gain access to additional sales data covering U.S. and UK book markets, and Nielsen will publish English-language editions of Openbook’s reports on the Chinese book market.
Related: The Mobile Boom and Ebooks in China
Nielsen Signs New Agreement With Openbook, Enabling Both Companies to Share Insights In Their Respective Markets
London, Beijing and New York — April 13, 2015 — Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Openbook, the largest Chinese book retail tracking service provider, are pleased to announce a collaboration agreement designed to meet the increasing client needs of both companies through improvements to the flow of insights and information between the English language book markets of the U.S. and U.K. and the China book market and enhanced service capability. Nielsen China will provide support by working with Openbook locally in China.
In its online system, Openbook will publish weekly overall and genre-specific U.S. and U.K. book sales charts, as well as U.S. and U.K. rights contact information. These charts will be made available to publishers and retailers who subscribe to Openbook’s online services in China.
Nielsen will introduce Openbook’s research services to Nielsen Book clients around the world. This includes the English translation of the 2014 China Market Report, which will provide rich data and insights into the China book market.
Jonathan Nowell, President of Nielsen Book, said of the agreement: “I am delighted to be working with Mrs. Jiang and her colleagues at Openbook in this new venture. This is a fantastic opportunity for our U.S. and U.K. clients to gain a deep understanding of the tremendous opportunities that exist in the world’s second largest book market. I also believe that the exposure of U.S. and U.K. charts on Openbook’s systems will stimulate rights and export sales opportunities for international publishers.”
Mrs. Jiang, General Manager of Openbook agreed and added: “The agreement has marked a milestone of our year’s collaboration with Mr. Nowell and his team. Openbook will benefit from the agreement in terms of access to advanced data tracking and analytics for the global English book markets. Meanwhile, through this agreement, Openbook’s clients are able to gain insights of global English book market trends, best-selling books as well as industry best practise, which would help our clients introduce top quality books to meet Chinese consumers’ needs. Additionally, the close collaboration between Nielsen Book team and Openbook would create new services for the Chinese book market and our client base.”
Alana Johnson, Director, Communications,
+1 646 654 8391; Alana.Johnson@nielsen.com
Jonathan Stolper, SVP Client Services, Nielsen Book,
+1 646 654 4781; Jonathan.Stolper@nielsen.com
Andre Breedt, Director, Nielsen Book Research U.K.,
+44(0)1483 712 227; Andre.Breedt@nielsen.com
Reeta Windsor, Territory Development & Support Manager, Nielsen Book Research,
+44 (0)1483 712 225; Reeta.Windsor@nielsen.com
Mo Siewcharran, Director of Marketing & Communications, Nielsen Book,
+44 (0)1483 712 300; Mo.Siewcharran@nielsen.com
Founded in 1998, Beijing OpenBook Co., Ltd., is the leading provider of information and consulting services specializing in Chinese book industry. Openbook operates the largest retail book tracking system through its bookstore panel which covers over 2,000 bookstores in more than 890 cities and counties around China. Based on data of this tracking system, Openbook offers best-selling book ranking and other services. In the past 15 years, Openbook also developed a bibliography database and systems which contain information on 3.2 million books. Openbook now serves more than 400 publishers, 2,000 book stores and other clients in the book value chain and is the leading trusted research brand in the Chinese book market.
About Nielsen Book
Nielsen Book is a leading provider of search, discovery, commerce, consumer research and retail sales analysis services globally. Nielsen runs the Registration Agencies (ISBN and SAN Agencies for U.K. & Ireland, ISTC), provides search and discovery products through its Nielsen BookData product range, electronic trading via Nielsen BookNet and PubEasy services, retail sales analysis via Nielsen BookScan and consumer research through its Books and Consumer Survey.
Nielsen BookScan is the world’s largest retail monitoring and analysis service and measures print book sales in ten countries: U.K., U.S., Ireland, Australia, New Zealand, Italy, Spain, India, South Africa and Brazil. In the UK it covers 90% of the retail market and in the U.S. 85%.
Nielsen acquired the business Intelligence and commerce solutions products: PubTrack ™ Digital, PubTrack™ Christian, PubTrack™ Higher-Ed, and Books & Consumers, Global Ebook Monitor and custom research. Commerce Solutions products: PubEasy® and Pubnet® in 2013. This acquisition enhances Nielsen Book’s solutions portfolio and brings deeper insights and improved efficiencies to the global book industry.
For more information, please visit: www.nielsenbook.co.uk
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.