In the run-up to yesterday’s Publishers Launch Kids Conference at Digital Book World 2015 this week, we’ve explored several recent changes in the growth and evolution of the children’s market. :
- Kids are playing more active roles in choosing what ebooks they read.
- Parents are willing to spend more on children’s digital content.
- Contrary findings about kids’ preferences for print versus ebooks point to a hybrid market still in flux.
- 93% of children who read ebooks do so at least once a week.
Each of these insights is based on data collected in The ABCs of Kids & E-Reading: Volume 4, the latest report in an ongoing research project by PlayCollective and Digital Book World, now available here in its entirety.
Measuring change and emerging trends based on data from the past to years’ research, The ABCs of Kids & E-Reading traces patterns both in children’s device use and ownership and identifies clear shifts in parents’ spending habits, motivations and purchasing intentions.
The report also explores the evolution of family reading behaviors, the ways children approach favorite ebooks, how parents shop for and decide to buy digital kids’ content, price expectations and much more–making this report an indispensable resource for children’s ebook publishers, digital content developers and marketers in a rapidly transforming market.