New Routes to Reader Data

data ebooks Jellybooks DBW15When retailers share information on ebook readers at all, it’s typically aggregated bulk data and comes with a fee.

As a result, “an author or publisher cannot see what an individual did [or] what the correlation might be between, say, writing a review on Goodreads and tweeting about [a] book,” says Andrew Rhomberg, founder of Jellybooks. “A lot of valuable marketing information remains out of view.”

So Jellybooks developed new technology allowing publishers to trade free content with consenting readers in exchange for individualized information about how they engage with it. The method, as Rhomberg sees it, repurposes the ‘advance reading copy’ model for data gathering.

“The key here,” he says, “is that reading data is often of most value before a book is published, because it is then that the data can be used to better position, market and promote the book.”

Much more.

Related: Learn New Approaches to Data-Driven Publishing at DBW15 Tomorrow

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Data in a new report on children’s reading habits from Scholastic doesn’t bear out a finding in a study conducted by Digital Book World and PlayCollective–the full results of which will be released tomorrow at Publishers Launch Kids--suggesting children prefer ebooks to print. There are a number of reasons why that might be, but all told, the latest research reflects a still-evolving hybrid market, in which kids and families are figuring out how ebooks fit into their reading lives.

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Kickstarter Shows Publishing Clout (PW)
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Related: Higher Education Publishing in Transition–The Latest Developments at DBW15

How Ebook Tech Is Hindering Ebook Growth (Gizmodo)
In an article explaining why ebooks aren’t necessarily on their last leg, as some have recently suggested, one an industry watcher sees technological obstacles as standing in the way of further growth for the format, saying, “There’s a long way to go before ebooks catch up with the latest in web design and responsive layouts.”
Related: The Cutting Edge in Ebook Production and Digital Publishing Technology Tomorrow at DBW15

To Read, or to Be Read to? (NYT)
That is the question, according to one observer who sees the rise of digital audiobooks and podcasts as part of a growing trend in which listening vies with reading for audiences–and literary respectability–in the storytelling domain.

Odilo Opens Library Ebook Marketplace (Galleycat)
The library ebook distributor launches a platform allowing libraries to purchase digital content according to the various available licensing models available from publishers.


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