New Routes to Reader Data

data ebooks Jellybooks DBW15When retailers share information on ebook readers at all, it’s typically aggregated bulk data and comes with a fee.

As a result, “an author or publisher cannot see what an individual did [or] what the correlation might be between, say, writing a review on Goodreads and tweeting about [a] book,” says Andrew Rhomberg, founder of Jellybooks. “A lot of valuable marketing information remains out of view.”

So Jellybooks developed new technology allowing publishers to trade free content with consenting readers in exchange for individualized information about how they engage with it. The method, as Rhomberg sees it, repurposes the ‘advance reading copy’ model for data gathering.

“The key here,” he says, “is that reading data is often of most value before a book is published, because it is then that the data can be used to better position, market and promote the book.”

Much more.

Related: Learn New Approaches to Data-Driven Publishing at DBW15 Tomorrow


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