Mobile Putting New Focus on Customer Relationships

mobile e-reading Google Amazon customers publishersThere’s reason to believe the major tech companies understand a lesson outside publishing that’s steadily reshaping the rules of the game within it.

Google recently took steps to sharpen its e-commerce edge against Amazon among mobile users. Yet few observers believe Google wants to become an e-tailer itself.

Rather, the race is for relationships with customers on the mobile web.

While publishers are expanding the number and variety of ways to build direct relationships with readers, some are further ahead than others and many still have a long way to go.

Much more.

Related: What We Talk about When We Talk about Mobile

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Why Not to Build a Mobile App
One industry insider says mobile apps seldom pay off as well for publishers as mobile-optimized websites do. “Indeed,” Felix Wenzel of Librios Ltd. writes, “one of the central ironies of the mobile boom has been the renewed importance of the website.”

Ebook Growth Stays Flat, Subscription Revenue Small
New U.S. sales data from the Association of American Publishers shows that, on balance, ebook growth has remained largely flat over recent years. Breaking out information on subscription ebook services for the first time, though, the AAP figures show that market comparatively small, with revenue from subscription audio ahead of ebooks in the space.

ICYMI: With New CEO, Barnes & Noble Plans Next Moves
The bookseller is on track to spin off its college division this summer, and Ronald C. Boire, of Sears Canada, will succeed Michael Huseby as CEO of a diminished Barnes & Noble Inc. in September. Among Boire’s top tasks will be setting the company’s future course as a retail bookstore chain and deciding what comes next for Nook.

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