Mobile Boom Spurs Ebook Growth in China

China publishing ebooks publishersOne of China’s largest booksellers reports its customers bought 60 million ebooks in 2014. That’s about 20% the volume of its hardcover sales but a share that’s risen by 10% since the previous year.

As industry experts have said repeatedly over the past year, China’s book market is growing fast. And ebooks in particular are on the rise thanks largely to the worldwide mobile boom impacting publishers everywhere.

With ebook growth stubbornly flat in North America and the UK, many publishers and distributors are setting their sights on expanding more aggressively in emerging markets.

At Digital Book World 2015, HarperCollins CEO Brian Murray said the publisher will continue on its recent path toward extending its global reach. Oyster likewise confirmed it will launch its ebook subscription service overseas this year.

More on ebooks in China.

Related: Mobile Strategies for Publishers

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