Macmillan Tries Ebook Bundling with BitLit

Macmillan BitLit Tor ebook bundlingMacmillan becomes the second Big Five publisher after HarperCollins to team up with the Vancouver-based print and ebook bundling start-up BitLit.

Most of the nearly 3,000 titles Macmillan adds to BitLit’s content offering are DRM-free ebooks from Tor, the sci-fi and fantasy publisher.

BitLit offers readers free and cheap ebook editions of print titles they already own. Its currently catalog is just shy of 100,000 and is on track to more than double later this year, according to CEO Peter Hudson.

As ebook growth flattens out, Hudson sees more publishers experimenting with approaches that use “digital in support of print,” even though he says “it’s too early in the market” to know where the bundling model might gain the most traction.

For the time being, anyway, Hudson says it’s clear that “digital is not going to eat the world.”

Much more.

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