Macmillan Adds Kids’ Ebooks to Epic! Catalog

Macmillan Epic subscription ebooks children's publishingDeepening its participation in the subscription model, Macmillan contributes several hundred children’s ebooks to Epic!, a leading subscription service for kids’ content.

Nearly six months into its experiment with subscription ebooks, Macmillan becomes the third Big Five publisher, after HarperCollins and Simon & Schuster, to partner with Epic!.

Epic!, which offers more than 100,00 fiction and nonfiction titles geared to children twelve and younger, says it’s doubled the size of its content offering over the past year.


Related: Kids and E-Reading by the Numbers

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Scribd Pursuing Targeted Global Growth (DBW)
As part of a broader strategy to grow its global footprint by focusing on key markets, the subscription content platform expands its offering available to users in Australia, where Scribd says subscriptions have tripled in the past year.

Do Ebooks Incentivize Kids to Read? (The Times–South Africa)
The jury is still out on that question, but it might be the wrong one to ask. While there’s some disagreement within recent research on the rate of ebook uptake among children, one parent’s account points up something Digital Book World and PlayScience recently found: that kids are often using print and digital in different contexts rather than choosing one over the other.

Harlequin Launches Audiobook Line (PW)
The HarperCollins-owned publisher launches an imprint dedicated to physical and digital audiobooks. Speaking about the decision, Harlequin CEO says, “The audio format has been experiencing tremendous growth recently and Harlequin authors will benefit greatly from this new distribution outlet.”

Do Customer Connections Mean Selling Direct? (Pub Perspectives)
Reflecting on the argument put forth a few months ago by marketing expert Murray Izenwasser that publishers of all sizes should build direct-to-consumer programs, BitLit Content VP Mary Alice Elcock says that might be the wrong approach to the right strategy. “There is no doubt that it is important to build a direct relationship with your consumer,” she writes, but some publishers might have better luck doing that through partnerships.
Related: Why Publishers Should Partner with Start-ups

Amazon’s Prime Now Service Goes Local (The Verge)
The one-hour shipping service available to Amazon Prime subscribers called Prime Now expands to include items purchased from certain local businesses, beginning with a select number of participating stores in Manhattan.

How Google Built a Responsive Typeface (Co.Design)
Literata, the new default font for Google Play Books, is designed to remain highly readable on a wide range of screen sizes and resolutions. This look at the development process not only highlights many of the challenges ebook developers and face every day, it’s also something of a case study in user experience design for the shifting terrain of mobile e-reading environments.

Plant after Reading (GOOD)
Books might not grow on trees, but this one grows into one. As if to disprove the notion that ebooks are always more sustainable than print titles, an Argentinian publisher creates a children’s book that can be planted in the ground, where it takes root and sprouts into a sapling.

ICYMI: Rummaging in Ebook Developers’ Toolkits (DBW)
As digital production expert Laura Brady recently wrote, “ebook developers are still working out how best to balance print and digital outputs in ways that support readers in both formats while making efficient use of publishers’ production resources.” To that end, here’s a roundup of ten tools Brady considers indispensable for the getting the job done.


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