A deal announced yesterday brings Lego-branded content to Little, Brown Books for Young Readers in print and digital formats.
Aimed at readers ages six to eleven and based on three popular Lego product lines, the first titles will be full-color digital comics and trade paperbacks available in time for 2015 holiday shoppers.
The partnership not only sees the publisher levering the recognition of a global brand to appeal to young audiences–a new Lego movie is due out in 2016–it may also be a bid to attract more boys, a demographic children’s publishers have struggled to keep reading.
Related: Children’s E-Reading Comes of Age
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How ‘Exclusives’ Store Helps Amazon (Forbes)
The new Amazon Exclusives store isn’t just a boon to the small brands and start-ups whose products it’s designed to showcase. Some also see the venture as a way to give customers further incentive to become Prime members, among other potential benefits to Amazon.
Amazon Publishing Appoints Editor in France (Ink, Bits & Pixels)
Clément Monjou becomes a senior editor at Amazon Publishing France. Monjou has held previous positions with Amazon and was the editor of a French ebooks blog.
Where Amazon Goes from Here (The Shatzkin Files)
Digital Book World Conference Chair Mike Shatzkin wonders whether “Amazon is approaching its limits in market share in the book business.” It’s still by far the dominant force–and one of publishers’ most profitable accounts–but two obstacles to further growth, in this view, are the language differences likely to keep many foreign markets “local” and the rise of “distributed distribution” enabled by subscription services and direct sales platforms.
Related: Continuing the Debate on Subscription Ebooks
Bookwire Eyes Global Ebook Markets (Pub Perspectives)
Since launching in 2009, the German ebook distributor drew on its founders’ experience in the music industry to build partnerships with independent digital publishers. It’s spent the last two years steadily expanding its international profile.
Related: Why Ebook Publishers Must Reach Global Readers
Pushing the Boundaries of Textbook Copyright (The Scholarly Kitchen)
After coming under fire from publishers for offering free, “versions” of their titles, the textbook start-up Boundless now sells lower-cost “alternatives” that aren’t explicitly aligned with popular titles. But the approach may still represent a major disruption to a market driven by high demand for cheaper routes to educational content.
Related: Study Finds Students Want Cheap, Digital Learning Solutions
Ebook Serialization Platform Nears Launch (Good E Reader)
Called Senserial, the service will allow readers to subscribe to certain titles, sending them alerts when new “episodes” in a series are published.
Amazon Buys ‘.Free’ (Ink, Bits & Pixels)
After beating out Google for “.buy” late last year, Amazon acquires another top-level domain, “.free.” It’s been speculated that the company will make domains available for purchase through Amazon Web Services, its cloud computing division.
Virtual Reality Book Browsing (Futurebook)
As some of the media formats ebooks compete with in the mobile universe, like games and video, experiment more and more with virtual reality, what can publishers and booksellers learn? One industry insider explains why the barriers are lowering and the potential benefits building to make virtual reality publishing less outlandish a future than you may think.