Lego Builds Ebook Line at Little, Brown

Lego Little Brown Digital Comics ebooks legos

Source: pand00 / Shutterstock.com

A deal announced yesterday brings Lego-branded content to Little, Brown Books for Young Readers in print and digital formats.

Aimed at readers ages six to eleven and based on three popular Lego product lines, the first titles will be full-color digital comics and trade paperbacks available in time for 2015 holiday shoppers.

The partnership not only sees the publisher levering the recognition of a global brand to appeal to young audiences–a new Lego movie is due out in 2016–it may also be a bid to attract more boys, a demographic children’s publishers have struggled to keep reading.

More.

Related: Children’s E-Reading Comes of Age


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