Kids Gain Control Over Their E-Reading

kids e-reading children's publishers DBW15Just a year ago, most parents chose independently which ebooks their children read. Now those decisions are split nearly evenly between parents and kids, according to a new report published today by PlayCollective and Digital Book World.

The expanded roles children are now playing as consumers of digital content present publishers with new challenges and opportunities.

While more children are now primary owners of e-reading devices, a circumstance that PlayCollective finds drives e-reading itself, ebooks must now compete for kids’ attention with a battery of other media on those very same devices.

And around age eleven, reading begins losing ground to other activities like games and apps.

Opinion is split as to how publishers should respond, but what’s seems clear is that the goal will increasingly move toward attracting children first and their parents second.

Much more, including graphs from the complete report.


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