In the aftermath of the New York Times’s expose of Amazon’s white-collar working conditions, Amazon CEO Jeff Bezos sent a memo to Amazon employees acknowledging that the “anecdotes” in the article displayed “shockingly callous management practices.”
Yet while Bezos doesn’t refute any specifics in the Times report, he says that its overall portrait of Amazon “doesn’t describe the Amazon I know or the caring Amazonians I work with every day.”
The Times “claims that our intentional approach is to create a soulless, dystopian workplace where no fun is had and no laughter heard,” Bezos writes. “Again, I don’t recognize this Amazon and I very much hope you don’t, either… I strongly believe that anyone working in a company that really is like the one described in the NYT would be crazy to stay. I know I would leave such a company.”
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Nerdist Launches Collection on Inkshares (DBW)
Inkshares, a crowdsourced publishing startup, announced that Nerdist, the Chris Hardwick-founded website, podcast network and YouTube channel, has launched a collection on Inkshares. The collection will be published under the Nerdist name and will be targeted at the Nerdist audience. According to the press release, “authors in the Nerdist collection will also have opportunities to develop their work into other media such as movies, TV series, and digital productions.”
NAIBA Says IndieCommerce Is Behind Online Retailers (PW)
According to Publisher’s Weekly, “in an e-newsletter sent late last week to members of the New Atlantic Independent Booksellers Association, the organization revealed the level of discontent of its board and that of the New England Independent Booksellers Association with the American Booksellers Association’s IndieCommerce site,” believing that it “is in immediate need of significant upgrades.”
Online Festivals Expand Authors’ Reach (Bookseller)
The Bookseller discusses how the rise of online festivals is expanding authors’ fanbases, though “traditional festivals remain the best way to forge connections with readers and fellow writers.”
Advertising on Amazon Vs. Goodreads (Chris McMullen)
Chris McMullen has a breakdown of his experience advertising on Goodreads and Amazon’s Advertising Marketing Services. McMullen placed more than 50 ads on Amazon and more than a dozen on Goodreads.
Publishers Go for Clicks to Make Ends Meet (New York Times)
Publishers, who used to get print sales prices and premium advertising dollars for every reader, now get cents or fractions of cents in revenue for the same reader. And as journalism now competes with all forms of digital entertainment and requires more readers than ever to make ends meet, some are forced to rely on “disposable web journalism.”
Surviving the Branded Content Boom (Adweek)
With more and more online publishers creating sponsored content for brands in-house, digital agencies find themselves forced to adapt. As a result, “agencies that once dominated because of their digital expertise now find themselves going head-to-head with publishers that do everything from advising brands on how to spend their ad dollars to designing custom content for them.”