Is Peer-to-Peer Content Distribution on the Horizon?

shutterstock_227365033What if you could instantly see a list of the popular ebooks being read around you, and if you were interested in one of them you could pull up a sample directly from someone else’s device onto yours?

That’s just one of the questions Joe Wikert asks in his essay that considers the possibilities and ramifications of peer-to-peer content distribution.

“Publishers would freak out over this model, at least initially,” Wikert writes. “They’ll no longer control distribution and it will create holes in their analytics.” But in an effort to embrace wider distribution and consumption, Wikert adds, many would eventually warm up to the idea.

Wikert goes on to say we place too much emphasis on global trends, and that there is much we can learn from local and hyperlocal trends, as well.


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