Canadian-based Intellogo launched their new software that uses machine learning to curate content for publishers, readers and retailers in an effort to help clients make better marketing and buying decisions.
The company’s goal is to allow readers of all types to connect with better-tailored content.
Founder and CEO of Intellogo, Neil Balthaser, discovered the need to manage the mass volume of content produced on the Internet through his work with Apple, Adobe and Barnes & Noble.
“With the proliferation of content in the digital world, publishers have struggled with the issues of discovery and curation of content,” said Balthaser. “Intellogo has developed a system in which we are able to solve both of those problems and tailor to the user’s unique interests and needs.”
Machine learning is a subfield of artificial intelligence that learns from previous tasks. Intellogo is able to recognize ideas and literary concepts, such as the mood of a text or a style of writing, with the software’s algorithms interpreting excerpts from any variety of sources (ebooks, Internet articles, Wikipedia, etc.) and can then connect, predict and recommend content based on user criteria.
Intellogo’s Smart Content Delivery offers several services that assist a variety of functions in the publishing field: analysis of new submissions against backlist for comparative titles and insight into customer desire to a specific book.
An analysis of a customer’s current “read list” can yield a recommended list of books from the online bookstore tailored to customer’s reading interests, increased metadata and analysis of current bestsellers to tailor a marketing outreach program to readers of similar books.
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