iBooks Adding a Million New Users a Week

ibooks-ios7-copyAccording to iBooks Store Director Keith Moerer, addressing publishers at Digital Book World 2015 yesterday, Apple’s ebook businesses is gaining 1 million new customers every week.

When Apple rolled out iOS 8 in September last year with the iBooks app pre-installed, many in the industry wondered how many new users it would gain.

Moerer did concede that a promotion offering new users ten free titles likely helped spur such rapid growth. Still, that momentum is encouraging for iBooks as it sharpens its focus on mobile users.

As for the slowdown in the ebook market, Moerer sounded sanguine, saying it’s “something we’ve seen in other digital media businesses” and iBooks is happy with “our place within it.”

Much more.


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