iBooks Adding a Million New Users a Week

ibooks-ios7-copyAccording to iBooks Store Director Keith Moerer, addressing publishers at Digital Book World 2015 yesterday, Apple’s ebook businesses is gaining 1 million new customers every week.

When Apple rolled out iOS 8 in September last year with the iBooks app pre-installed, many in the industry wondered how many new users it would gain.

Moerer did concede that a promotion offering new users ten free titles likely helped spur such rapid growth. Still, that momentum is encouraging for iBooks as it sharpens its focus on mobile users.

As for the slowdown in the ebook market, Moerer sounded sanguine, saying it’s “something we’ve seen in other digital media businesses” and iBooks is happy with “our place within it.”

Much more.

To get all the ebook and digital publishing news you need every day in your inbox at 8:00 AM, sign up for the DBW Daily today!

Results from the 2015 Author Survey (DBW)
How do authors publish, and which approaches lead to sales and earnings that leave them satisfied? Findings from the 2015 Digital Book World and Writer’s Digest Author Survey suggest there’s a better way to approach that question than from the familiar indie-traditional divide. Here’s a look at the publishing process as a continuum of investment, risk and reward.

Audiobooks Boom among Ebook Readers and Beyond (DBW)
The audiobook market is experiencing rapid growth, but according to one industry insider, much of it comes from ebook readers “consuming books in a different way.” Audiobook publishers and distributors are finding ways to reach new users, though, and they have a few things going for them.

Macmillan Merges with Springer (Pub Lunch)
Macmillan’s Science and Education division and Springer Science+Business merge, bringing together two of the biggest players in that segment of the market. Macmillan’s parent company Holtzbrinck will have a 53% stake in the combined group.

Why Social Media Is Overrated (DBW)
Squidoo.com founder Seth Godin took the stage at Digital Book World 2015 to tell publishers the effort their marketing teams are pouring into social media is way overblown, arguing that building an audience is about more than just driving engagement.

HarperCollins Expands Global Footprint (Pub Lunch)
According to Brian Murray, CEO of HarperCollins, the publisher’s acquisition of Harlequin last year “answered the how and when in terms of capabilities in various markets we were not already in” and opened the door for HarperCollins to make more ambitious moves toward expanding its international profile.

Amazon’s Twitch to Stream Music (WSJ)
Amazon bought the live video streaming service Twitch last August for $970 million. Now Amazon makes a limited foray into music streaming by offering a small catalog of songs through the platform.

Zuckerberg Book Club Already Driving Ebook Sales (PW)
Facebook CEO Mark Zuckerberg announced he was starting a book club just a few weeks ago, selecting Moisés Naím’s The End of Power as its first title. So far more 10,000 units of the ebook edition have been sold.

Sony Developing New Ebook DRM (The Digital Reader)
Sony handed their trade ebook business over to Kobo last year, but the company is working on ebook DRM that will allow it to target the education and professional market, among other uses.


Your email address will not be published. Required fields are marked *