How to (Really) Plan for Digital

ebook developers digital production editors publishing Laura Brady“When was the last time you invited an ebook developer to an acquisitions meeting?” digital production expert Laura Brady asks.

Inviting ebook developers to the table early in the publishing process isn’t about scrambling the production-editorial circuit. In fact, it’s quite the contrary.

“The in-house crew responsible for the ebook will have a perspective that’s different than the editor’s, the sales manager’s, or the marketing team’s,” Brady writes.

Getting ebook developers involved early on can save time and money while improving the quality of digital products all at the same time.

“The worst that can happen,” Brady argues, “is you’ll end up with a rich, vibrant ebook.”

Much more.


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Ebook Retail and “the Right to Read” (OUP)
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