In her fourth post in a five-part series for Digital Book World on social media marketing, Chris Syme stresses the importance of delivering relevant content in order to drive sales.
“Relevance is not about being cutting edge or participating in the latest fad,” Syme writes. “When it comes to social media, relevance is about delivering the right message to the right person at the right time through the right channel.”
“Attention spans today are shorter,” Syme continues, “and readers are more critical than ever. They are bombarded with so many messages that they quickly move on if you don’t hook them. If your content is relevant enough to make an emotional connection, though, you will have succeeded.”
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Everything You Need to Know About Apple’s New Products (TechCrunch)
TechCrunch has a thorough recap of all the new Apple products—including new iPhones, new iPads and a brand new Apple TV—and features that were revealed at Tuesday’s massive event.
Some Authors Fearful of Reader Analytics (Porter Anderson)
In response to Jellybooks founder Andrew Rhomberg’s recent post on DBW about publishers’ fear of data, Porter Anderson thought that “taking that issue to authors would be a worthwhile exercise.” What were the results? “A lot of readers are fearful of data, just as publishers are.”
How Idea Adoption Works (Seth Godin)
Every important idea starts out on the fringe. It’s not obvious, proven or readily explained. And a tiny group of people—people who like the fringe—engage with it. The mistake idea merchants make is that they bring their fringe ideas to people who don’t like fringe ideas, instead of taking their time and working their way through the progression.
Understanding How Native Advertising Works (Digital Content Next)
Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. In simple terms, the advertisement looks like the content. There is probably no term getting greater play in the marketing space right now than native advertising, as even some of the largest media brands in the world are trying to figure out how to generate revenues from sponsored content. There could be a great opportunity for you to dip your toe into the sponsored content game, but it’s necessary to understand all the moving parts.
Anatomy of a Kindle Owner (Written Word)
Written Word Media created an infographic about Kindle owners’ consumer behavior: what they’re reading, how they discover books, whom they trust for book recommendations and where they’re talking about the books they’re reading.
Amazon Tests New Farmers Direct Service (Forbes)
If Amazon and start-up partner Fresh Nation are successful with tests of their new Farmers Market Direct service, consumers across the country may soon be spared the joy of visiting their community-based bazaars. Many say logistics seem to be the biggest hurdle in the way of Amazon building a seamless program, but some are more optimistic. Said one executive quoted: “If Amazon is able to use their data to structure their pricing, merchandising and promotions to align with the value consumers place on local products, their partnership with Fresh Nation should flourish.”
Hachette Livre Partners with Knewton to Develop Adaptive Curricula (DBW)
Hachette Livre, the third-largest trade and educational publisher in the world, announced a partnership with adaptive learning company Knewton. The companies will create digital curricula to give students a more personal learning experience. Hachette Livre’s education publishing houses in France—Hachette Education, Hatier, Didier and Foucher—will use Knewton technology to create learning materials that dynamically adjust based on each student’s unique needs. The first Knewton-powered products will be available for the 2016 school year, with more titles to follow.