Thousands of writers use the sales tool Selz to help sell their ebooks. So the company decided to analyzed the data of those in the top 10th percentile of sales to find out how they are so successful.
Kristen Runvik, Selz’s senior community manager, outlines the five best practices that can produce huge gains in sales.
The first tool Runvik outlines is the “abandoned cart.”
“Ebook buyers put things in carts,” Runvik writes, “an unwieldy concept in the physical world but the norm online. Yet more than 68.5 percent of all shopping carts are abandoned at the checkout.”
“The important point,” Runvik continues, “is that many of those sales can be recovered by simply reaching out to the buyer and politely reminding them that their ebooks are still sitting there waiting to be purchased.”
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Google Book-Scanning Project Legal, Says U.S. Court (Yahoo)
A U.S. appeals court ruled on Friday that Google’s massive effort to scan millions of books for an online library does not violate copyright law, rejecting claims from a group of authors that the project illegally deprives them of revenue. The 2nd U.S. Circuit Court of Appeals in New York rejected infringement claims from the Authors Guild and several individual writers, and found that the project provides a public service without violating intellectual property law.
The New Digital Faces of the Frankfurt Book Fair (PW)
The Frankfurt Book Fair will always be a “book” fair. But in recent years the fair has made a concerted effort to attract entrepreneurs and new digital media companies from around the world, a strategic move that is paying off, with a growing number of upstart tech companies on hand seeking to work with publishers, retailers and other players in the book business.
Many Deals Amid Sluggish Economy at Frankfurt (PW)
The Frankfurt Book Fair completed its four-day run on Sunday, October 18th, and though attendance was expected to dip once again this year amid a sluggish global economy, fair organizers and attendees were pleased with the way the show unfolded. Rights dealing was brisk, as reported by agents and publishers, and speakers on the professional program generally expressed confidence in the industry.
Kindle Unlimited Payment Dips Slightly in September (Digital Reader)
Amazon has released the monthly stats for Kindle Unlimited, its access-based ebook service. The total funding for September 2015 was $12 million, up slightly from August. The average per-page payment was $0.00507, down ever so slightly from August ($0.0051). A total of 2.366 billion pages were read, worldwide.
Amazon Sues 1,114 Fake Reviewers on Fiverr (Forbes)
For entrepreneurs looking to accomplish their own PR, here’s a lesson in what not to do. Without considering the implications, many have given in to the temptation to create or buy fake reviews. This is a risk not worth taking, as the fallout from being exposed in fakery is far more damaging than even the risk of occasional negative reviews. This week’s lawsuit, filed in a Seattle court, takes aim at freelancers marketing their services on Fiverr.com, an online platform that offers minor tasks for prices that begin at $5.
The Not-Quite End of the Book Tour (Atlantic)
For publishers, sending authors on tour is expensive: they have to cover transport, meals and nice hotels. And perhaps more importantly, touring doesn’t necessarily translate into better book sales. It’s hard to tell, in fact, what effect they have at all, as sales records don’t show what prompted someone to buy the book, only where the book was purchased.
Subscriptions Shrug Off Oyster (Bookseller)
Publishers were signing up to subscription services at this year’s Frankfurt Book Fair despite the recent news that start-up Oyster, a proponent of the model, is to close next year. Nathan Hull of Denmark-based subscription service Mofibo said the company had been at Frankfurt closing content deals with publishers and continued to enter new territories: “The Oyster news hasn’t changed the challenges we faced—if anything, it has prompted more dialogue because more people are keen to learn how we are successful and generating sustainable revenues.”
Authors Without Borders (Bookseller)
If there is a phrase that does not need translation, it’s “lost in translation.” And if there is any element of the independent author’s challenge that looms over all others, it’s handling translation when trying to sell books abroad. As more indie authors focus on opening international markets, more questions than answers are at hand. It is early days in the deep field of foreign self-publishing. And writers who know that self-publishing is easier than self-selling at home may find marketing even more daunting when it comes to offering their work overseas. Obviously, without dependable, effective, affordable translation, authors remain bound by the invisible frontiers of language.
The Life-Changing Magic of Translations (Pub Perspectives)
If there is a surprise publishing story of 2015, it is the success of translations on the international market. This year, a translation from the Japanese, The Life-Changing Magic of Tidying Up by Marie Kondo, has become a truly global phenomenon, and it’s not an isolated story. At London’s Foyles bookstore, the second bestselling book for 2015 so far is yet another translation from the Japanese: Strange Weather in Tokyo by Hiromi Kawakami—just one of 60 translations that are among the bookstore’s top 500 bestsellers.