How Publishers Must Use Images

How Publishers Must Use ImagesLet me drop some statistics on you: the Google domain was registered in September 1997, and today, the most popular search engine in the world indexes close to 50 billion webpages. Out of those webpages, Google has indexed over 1 trillion page images for its Google Image Search (as of 2013).

In case you didn’t know, images drive a lot of site traffic. Just look at the stats:

• Sixty percent of users are willing to consider search results that include an image.
• Content that contains images leads to 94 percent more views.
• More than 30 percent of users share images over the Internet.

Using search-optimized images on your webpages can give you a major advantage over your competitors. Book jackets and author images, pictures of book readings and other live events, or even a simple graph can significantly attract users and convert their visits to purchases.

Much more.

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