“We need to be more ambitious about who our audience is,” digital strategist Molly Barton exhorted publishers at the Digital Book 2015 Conference at BookExpo America earlier this week, urging them to look for readers in unlikely places.
Now HarperCollins announces a mobile marketing partnership with Shazam, which first came to prominence an app for identifying music, that seems bent on doing just that.
The program lets mobile users wave their devices over select HarperCollins titles emblazoned with the Shazam logo in order to access a platform of interactive multimedia content.
Powered by Shazam’s new visual recognition technology, the initiative checks off several key boxes in the modern marketing playbook: It goes after readers when they aren’t reading, relies on a brand partnership and is both mobile and interactive.
Related: Driving Discovery in a Mobile World
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HarperCollins Extends LibreDigital Deal for Global Ebooks (DBW)
The R. R. Donnelley–owned LibreDigital renews and extends the partnership it’s had with HarperCollins since 2006. The new deal allows the publisher to utilize LibreDigital’s Harvest platform for global ebook services and metadata management.
Apple Still Stuck with Antitrust Monitor (Apple Insider)
An appeals court rejects the tech giant’s request to remove the antitrust monitor Michael Bromwich, whose oversight Apple has been unhappily saddled with since 2013, after determining that Apple’s criticism of his performance in that role, while in some respects valid, is insufficient to have him replaced.
Amazon Prime Drops Same-Day Delivery Charge (The Verge)
Amazon previously charged Prime subscribers a $5.99 fee for same-day delivery, a policy it’s now scrapping in order to offer that service for free for certain items in key urban areas.
Library Ebooks’ Latest, in Pixels and in Person (DBW)
The American Library Association’s Alan Inouye runs down current happenings in the world of digital library content, announcing new resources on the state of library ebooks. Here’s where to find them plus how to connect with ALA leaders at this week’s BookExpo America and forthcoming events.
Elsevier in “Stalemate” with Open Access Advocates (ABC)
One observer says the disagreement between advocates for open access to scholarly content and the academic publisher Elsevier has reached a “stalemate.” Here’s a look at the key points of contention and where those issues stand to date.
Children’s Ebooks Fueled by Tablets (Futurebook)
Bookigee founder and CEO Kristen McLean says that even though print continues to hold sway with many young readers, when it comes to digital kids’ content, “the story of the children’s book market is tablets. Tablets, tablets, tablets, tablets.” By one recent measure, they’re now more than twice as popular among families with children who read ebooks than dedicated e-readers.
Related: The Latest Data on Devices and Children’s E-Reading
Half of Chinese Readers Read Digitally (Pub Perspectives)
According to a new report assessing the current scope and potential of the Chinese book market, about half of Chinese readers consume digital content, on desktop PCs, e-readers, mobile or other devices. The report’s authors also caution English-language publishers looking to expand their footprints in the market that it’s critical to distinguish between China’s traditional publishing establishment and its large, thriving online literature sector.
Nook Press Authors Get Bublish Marketing Tools (Ink, Bits & Pixels)
Barnes & Noble launches a promotional program with Bublish, an ebook marketing platform for authors, geared to writers who distribute their work through the bookseller’s Nook Press service. Bublish offers tools for generating shareable content for social media, among other resources.
Related: How to Reach Millennials on Social Media