HarperCollins Partners with Shazam on Interactive Mobile Marketing

HarperCollins Shazam digital ebook mobile marketing discovery readersHarperCollins and Shazam team up to offer mobile users access to interactive multimedia content, including “author interviews, special offers, videos, playlists and more,” according to an announcement the publisher released today.

The Shazam logo will now appear on certain HarperCollins print and digital titles, and readers who scan their devices across it will automatically launch a mobile app featuring the exclusive content.

The program utilizes Shazam’s new visual recognition technology. Originally an audio recognition app for identifying music, Shazam says its platform now boasts some 100 million monthly users.

This partnership represents a push on HarperCollins’s part to address the challenges of an increasingly fragmented discovery landscape—one that publishers characterized at the Digital Book 2015 conference at BookExpo America yesterday as a world in which readers exercise much more control over curation than ever before.

Related: How to Drive Discovery in a Reader-Driven, Mobile World

[Press Release]

HARPERCOLLINS PUBLISHERS AND SHAZAM OFFER UNIQUE CONTENT TO FANS

New Feature Enables Unique, Interactive Content to be Accessed via the Shazam App

New York, NY (May 28, 2015) – HarperCollins Publishers today announced that it is the exclusive global book content partner for the launch of Shazam’s new visual recognition functionality. This feature extends Shazam’s mobile engagement platform by transforming static print and digital images into dynamic pieces of content.

Beginning today, whenever Shazam users wave their mobile phone over any HarperCollins book or promotional content with the Shazam camera logo on it, they will instantly get taken to custom mobile experiences from HarperCollins, including exclusive content, author interviews, special offers, videos, playlists and more. They will also have the ability to purchase books or share them with others. Users with the latest version of Shazam installed on their mobile phones can simply open the app and tap the new camera icon to start the visual experience.

HarperCollins U.S. titles included in the program throughout 2015 are: Go Set a Watchman by Harper Lee, Daddy, Stop Talking!: And Other Things My Kids Want But Won’t Be Getting by Adam Carolla, American Sniper by Chris Kyle, Scott McEwen and Jim DeFelice, Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots by John Markoff, Welcome to Night Vale by Joseph Fink and Jeffrey Cranor, The Magic Strings of Frankie Presto by Mitch Albom, Orphan Train by Christina Baker Kline and The Greatest by Timbaland. HarperCollins Canada titles include The Illegal by Lawrence Hill and The Golden Son by Shilpi Somaya Gowda. Additional HarperCollins global divisions will contribute to the program in the coming months.

“We are always looking to partner with leading digital innovators,” said Angela Tribelli, Chief Marketing Officer for HarperCollins Publishers. “Our partnership with Shazam – whose install base currently exceeds 100 million monthly active users – brings incredible promotional reach to HarperCollins authors. With the addition of visual recognition functionality into Shazam’s well-known app, we can utilize their technology to both widely tout and efficiently deliver an exciting array of enriched content, such as playlists, videos and exclusive excerpts – all with the goal of introducing new audiences to our authors, as well as engaging loyal fans who are hungry for more.”

“The quality of content that can be discovered and shared via Shazam is of utmost importance to us, so we are thrilled to be working with a world-leading content provider such as HarperCollins to launch visual recognition in Shazam,” said Rich Riley, Chief Executive Officer, Shazam. “Our aim is to provide near-frictionless ways for users to discover and engage with different types of content using Shazam, and books are no exception.”

About HarperCollins

HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With nearly two hundred years of history and more than 65 unique imprints around the world, HarperCollins publishes approximately 10,000 new books every year, in over 30 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.

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