Gumroad Takes Ebooks to Android Users

Gumroad Hachette Android mobile d2c e-commerceThe e-commerce platform that recently helped Hachette sell ebooks on Twitter launches a mobile app for Android.

Gumroad says its December pilot program with Hachette was a success, in one case allowing author and musician Amanda Palmer to sell 100 copies of her book within twenty minutes of tweeting a ‘buy’ button to her followers.

The company’s founder Sahil Lavingia says he sees Gumroad’s platform as a tool for helping authors and publishers “give their readers the best possible experience” as consumers of mobile content. “The release of our Android app is an extension of that objective.”

Gumroad says it’s working on the next phase of its partnership with Hachette while fielding proposals from other publishers to develop their own direct-to-consumer campaigns.

Much more.

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Related: Authors Playing the Long Game in a Tough Ebook Market


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