Global Ebook Opportunities Rising

global ebook publishing Pew Oyster HarperCollins e-readingA recent Pew study hints at growing opportunities for ebook publishers and retailers to reach more English-language readers around the world.

Not only are rates of Internet use are higher among younger, more affluent, better educated members of the 32 developing countries Pew surveyed, those users also tend be social media savvy and read or speak some English.

If that sounds like a winning combination for publishers and distributors, recent developments many of them already agree.

Just this week, Kindle rolled out deep discounts and more payment options in India, while Oyster hired a CFO to help it pursue the global growth it has said it’s planning. HarperCollins confirmed last week it’s looking for more international publishers to buy.

Much more.

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Partnering to Combat Piracy in Global Ebook Markets (PW)
Many publishers remain concerned about the risk of their content falling prey to piracy in foreign markets, a worry that leaves many reluctant to push too far, too fast into global publishing. Some publishers have found success building coalitions to work with global and local e-tailers (as opposed to suing them), which could offer an effective model for others to follow.

HarperCollins Bullish on Subscription Ebooks (The Bookseller)
The publisher’s Chief Digital Officer Chantal Restivo-Alessi says working with the leading services is squarely in publishers’ interests and critical to shaping the model in ways that support them. “If you don’t, others will, and it may not be to the advantage of your authors or content.”

Better Margins in the Cards for HarperCollins? (Forbes)
Looking at HarperCollins’s global business, some analysts say the publisher is on track to see higher profits overall in the years ahead, despite slowing ebook growth. Here’s the logic behind that forecast.

EU Ebook Tax Reform No Easy Challenge (EurActiv)
The recent ruling that forced France and Luxembourg to enforce higher taxes on ebooks than those reserved for print titles has added muscle to the push for reforming the European Union’s tax rules for digital content. But as the subsequent squabbles show, actually achieving a new agreement that leaves key players happy will be no small chore.

Online Surpasses In-Store Book Buying in UK (The Bookseller)
For the first time, UK readers spent more on web-based book purchases than they did in bricks-and-mortar stores in 2014, even though physical bookstores grabbed additional print market share.
Related: Why Authors and Readers Still Want Print

Ten (Preliminary) Protocol for Authors’ Sites (The Shatzkin Files)
Despite widespread agreement about their importance, authors’ websites tend to be all over the lot in terms of content strategy and general effectiveness. Here are ten “starter thoughts” for publishers to establish goals and best practices for authors’ websites that meaningfully serve their marketing programs.

Authors’ Marketing Challenges Mount (Slate)
Few of the issues this author recounts will be unfamiliar to publishers, but one of the chief marketing challenges mentioned here bears repeating: how to make potential readers aware of content in the first place.
Related: The How and Why of Inbound Book Marketing

Prices Swoon on Ebook Best-Seller List (DBW)
The average price of a best-selling ebook drops more than a dollar on this week’s Best-Seller List as The Girl on the Train heads into its eighth week at No. 1.

Female Users Find Hostility on Goodreads (BookRiot)
One reader recounts why she left Goodreads after receiving a disproportionate amount of flack—much of, in her view, it reflecting an ugly gender bias—from authors and fellow users for leaving three-star reviews where she felt they were merited.


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