Focused Book Marketing in a Fragmented Market

book marketing Goodreads discovery ebooks“The key change authors and publishers need to embrace—and it’s a change that’s both an opportunity and a challenge—is that the book discovery landscape is fracturing,” Goodreads co-founder and CEO Otis Chandler says.

Some see that shift leading to readers exercising more control over how content is curated and discovered. For publishers, Chandler explains, that means paying closer attention to the people readers themselves are paying attention to.

“As the number of media outlets covering books becomes more and more limited, the smartest authors and publishers are now looking to build relationships with what we call “‘mini influencers.’”

Looking at Goodreads’s data on its more than 40 million members, Chandler concludes there are three kinds of “mini influencer” that book marketers can work with effectively in order to connect with the readers who follow them.

Much more.


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