Joshua Tallent “recently received an email from a FlightDeck user who was wondering about some of the warning messages he was receiving in his EPUB file.” So in his latest blog post for DBW, Tallent thought he’d share some of the issues the user’s question touched on.
In the post, Tallent discusses some EPUB identifier best practices—issues that, for this community, are critically important but possibly not commonly understood.
If you use InDesign to create EPUB files and you’ve been having some issues, or if you just want to better understand how ebook developers actually do what they do, Tallent’s got you covered.
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Ebooks and Agency Pricing (Porter Anderson)
Porter Anderson breaks down Mike Shatzkin’s latest essay on the state of book publishing, and how ebooks and agency pricing are affecting it. “Imagine what would happen if self-manufacturers could flood the automobile market with hundreds of thousands of homemade cars that looked as good as Detroit’s models?” Anderson writes. “That’s what’s happening in books… no market in any business that I can recall has experienced such a sudden and deep influx of amateur material, some of which, as Shatzkin says, ‘doesn’t look any different’ from the professional wares.”
Amazon Dominates Digital Comic Market (PW)
According to Publisher’s Weekly, the digital comics market “crossed the $100 million sales threshold in 2014, and purchases from Amazon, following its acquisition of Comixology last year, could account for as much as 90% of it.” And now the company is taking steps to protect its position from Apple, Google and other independent-minded publishers.
The Future of Ebooks (Book Business)
In the wake of reports that ebook sales are down, one millennial discusses why ebooks do not appeal to her and what she’d liked to see out of the format. “I want a unique reading experience in ebooks,” writes Ellen Harvey. “One that goes beyond mimicking print and utilizes all the amazing capabilities that digital can offer. I envision an ebook that has unlimited resources like the internet, but is focused on a singular topic so that I don’t become distracted.”
Ereader Ownership Increases in the UK (Publishing Technology)
The UK communications regulator Ofcom, released its annual research report on British media consumption, showing that 28 percent of UK households now own an ereading device, up four percent from last year.
Ereaders and Erotica Are Perfect Together (Publishing Perspectives)
One of the biggest benefits of an ereader is that, without the jacket of a physical copy, no one can see what you’re reading, making it the perfect mode for fans of erotica to read clandestinely in public. As one erotic fiction author put it, “The internet showed them that there are a million freaks out there. Whatever you are into, there’s a whole lot of other people who are into that.”
Marketing Your Book After the Buzz Dies Down (BookBub)
This blog post discusses nine methods for raising awareness about a book after the buzz that comes from being a new release dies down. Methods include discounting, soliciting further reviews, and targeted ads.
The Death of Snackable Content (Re/code)
The Internet created a headline culture where content became geared toward page views and shares. But as Re/code reports, “Readers are tired of this, and are starting to seek out information that has real value to them. Contrary to mainstream thought that content is shrinking, the tide is actually moving away from 140 characters and ephemeral photos, and toward long-form specialty content.”
How Downloadable Content Helps Your Marketing Strategy (Econsultancy)
Once a book is fully written, edited and produced, it needs to be marketed properly if it’s to sell well. And in the age of digital and self-publishing, proper marketing is perhaps more important than ever. This article discusses why downloadable content is so vital to your marketing strategy, as “it’s the next step in the inbound marketing methodology. The method of turning strangers into customers through inbound marketing.”