Professionals from all corners of the publishing industry converge on New York City today for the Digital Book World Conference + Expo.
Now in its sixth year, the 2015 event boasts the widest range of programming of all its predecessors, featuring tracks devoted to everything from data, technology and global distribution issues to the latest in marketing, new business models and the education market.
Conference attendees will hear from leaders working at the cutting edge of each of those fields, like data scientist Hilary Mason and content marketing expert Joe Pulizzi. DBW15 also welcomes Keith Moerer and Russ Grandinetti, the heads, respectively, of iBooks and Kindle, the two leading ebook retailers.
The three-day event kicks off today with the Publishers Launch Kids Conference, examining the latest in children’s publishing, and includes the Digital Book Awards Gala tomorrow evening, celebrating innovation in digital content.
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Why Going Direct Is Such Tough Going (Good E Reader)
Publishers are well acquainted with the benefits of building an effective direct sales operation, but few seem to have actually accomplished it. According to Sourcebooks CEO and DBW15 speaker Dominique Raccah, opening up new distribution channels isn’t about competing with existing ones.
Learn more: Hear directly from Dominique Raccah on direct-to-consumer strategies for publishers this Thursday at DBW15
Simon & Schuster Turns to Video (NYT)
The publisher launches a series of online video courses taught by some of its top authors, ranging in price from $25 to $85. According to CEO Carolyn Reidy, “Today’s consumers have made it plain that they want and expect more from authors than just books.”
Related: DBW15 Offers Tech Training and Strategy Insights on Video Content for Publishers
Agency Ebook Pricing Is Back (Pub Lunch)
The latest version of it, that is. After signing new distribution contracts with Amazon, Simon & Schuster and Macmillan have both returned to setting their own prices on most of their ebooks, while Hachette has yet to do so. Each of those publishers reportedly reached deals with Amazon that included terms incentivizing them to offer discounts.
Rethinking the Supposed Print Resurgence (Teleread)
First things first, print isn’t going anywhere anytime soon. But chances are, neither is digital. The flurry of recent chatter to the effect that physical books are making a comeback and ebooks are dying originated with comments made recently by the head of the UK bookseller Waterstones. Here’s a closer look at their context.
Ebook Retailers Vie for Latin American Readers (Pub Perspectives)
Amazon is expected to enter the Mexican ebook market this year, and a battery of other digital booksellers are hoping to head it off by establishing a customer base in the country and the broader region.
Related: Global Publishing Tactics Revisited at DBW15
In Digital Content, the Future Is Now (Joe Wikert)
One industry watcher says two of the top transformations in digital content that a Pew report forecasted last year are already underway as of the first weeks of 2015.
Several New Leaders Assume Posts at Hachette (PW)
Quercus, an imprint of Hachette UK, gets a new publisher for its U.S. division, and Little, Brown UK gets a new CEO, among other recent staffing changes.
Man Booker Prize Revises Rules (The Bookseller)
The Booker Prize is a perennial object of scrutiny and criticism, but the award committee responds to some recent complaints by adjusting its rules for longlist contenders, allowing ebooks to satisfy an availability provision some booksellers had found restrictive.
Related: The Man Booker Prize–Disappointing and Disappearing?