Don’t Outsource Your Publishing Business Away

When a task needs to be performed for your business, you have two options: you can either do the job in house or you can outsource it to another party.

In the long run, writes Emma Barnes, founder and CEO of Bibliocloud, the better choice is option number one.

Not only do you and your employees feel better about your abilities when you learn a new skill, but you also increase your corporate worth.

And an even more important reason to add skills is so you can know when you’re having the wool pulled over your eyes.

“For those who say publishing is about people, not coding or technical competence or project management skills,” Barnes writes, “I can assure you that people are the first to suffer when things go off the rails.”

Much more.

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5 Strategies to Modernize and Save Publishing (Harvard Business Review)
There’s been recent trend of publishers receiving big boosts from blasts from the past in the form of Harper Lee and Dr. Seuss. But if publishers want to survive and avoid future authors’ forays into self-publishing, they’re going to need to adapt in several key ways, including being more transparent with data and taking advantage of built-in marketing opportunities.

Should Books Be Published Digitally First? (Book Business)
The author, a fiction editor, makes a case for publishing the ebook before the print version. He writes that the process of doing so has allowed him to “to fix issues that in many cases were most likely only evident to the author (e.g., foreign name spelling inconsistencies, the occasional copyediting style inconsistency), but also other more embarrassing fixes all too commonly found in many traditionally published books.”

No One’s Buying Ebooks at Indie Bookstores (Denver Post)
Despite a 2012 deal between the American Booksellers Association and Kobo Books that provided many independent bookstores with a way to sell ebooks, no one seems to be buying the digital format in person. Many stores said they’ll continue to offer e-books, though, as long as they can do so with virtually no extra effort or cost. Said one inventory manager: “It’s not even a drop in the bucket really.”

3 New Digital Content Models to Consider (Joe Wikert)
The author, Joe Wikert, discusses three possible options for accessing digital content five years from now, including discounted rates driven by social media, the use of advertising subsidies, and a reboot of the old-fashioned book club.


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