Do Ebooks Earn More Money at Lower Prices?

Do Ebooks Earn More Money at Lower Prices?“You don’t need books,” writes Brady Dale in the Observer. “You’ll keep breathing without reading.”

Dale continues: “That perspective is important because it helps understand some insights about the prices of books, especially e-books.”

With ebooks rising and print’s share of the market declining, there’s a fierce debate about what ebooks should cost.

“The publishers recently won the right to raise their prices on Amazon at will, but signs suggest it’s not paying off,” Brady writes. “At least, if you measure the payoff in dollars. Evidence suggests higher prices may not be the best way to make more money in the digital literature market, but publishers may have other reasons for jacking up costs.”

Much more.

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Amazon Kindle Unlimited Payment Drops 11% for August (Pub Lunch)
Amazon decided that they will pay Kindle Direct Publishing Select authors a total of $11.8 million for Kindle Unlimited subscription reading in August. That’s up from the $11.3 million pool divided up for July. But with the money being shared across 2.3 billion pages read, Amazon’s per-page payment dropped considerably. Going down to roughly $0.00514 per page (about half of one cent) from $0.005779 per page in July may look modest visually, but as authors were quick to note on online forums, that equates to an 11-percent decrease in the per-page payment. There were about 2 billion pages read in July and 1.9 billion pages read in June.

Amazon Prime Members Get Free Washington Post Subscription (The Verge)
Amazon Founder and CEO Jeff Bezos is packaging together two of his biggest products: Amazon Prime and The Washington Post, which he purchased two years ago. Amazon is beginning to offer cheap Washington Post subscriptions as a benefit to Prime subscribers, who are now able to get the paper’s National Digital Edition—basically, most of the content on its website and app—free for six months and for $3.99 per month after that.

Libraries at the Crossroads (Pew)
American libraries are buffeted by cross currents. Citizens believe that libraries are important community institutions and profess interest in libraries offering a range of new program possibilities. Yet even as the public expresses interest in additional library services, there are signs that the share of Americans visiting libraries has edged downward over the past three years, although it is too soon to know whether or not this is a trend. A new survey from Pew Research Center brings this complex situation into stark relief.

SpotlightHow to Use Blog Tours for Book Marketing (BookBub)
A book blog tour is a marketing initiative in which an author—instead of physically visiting a bookstore or event location—is a “guest” on a blog via a post, including giveaways, contests, interviews, guest posts, videos, excerpts, etc. Blog tours are an alternative to traditional in-person book events, saving significant marketing dollars on travel time and transportation costs.

SpotlightFacebook Makes Opting Out of Behavioral Ad Targeting Easier (Ad Age)
Facebook is adding a tool to the ad settings tab that people can use to tell Facebook they don’t want the social network to show them ads based on the sites they browse outside of Facebook. If people opt out of these ads, Facebook will no longer use that behavioral data for the ads it runs on Facebook, Instagram and across its mobile in-app ad network.
Related: This Is How You Use Facebook to Sell Books (DBW)

SpotlightThe Process of Making a Book Trailer (Publishing Perspectives)
One author describes the process he used to create a trailer for his upcoming book, recasting the material as a movie and structuring “a series of scenes capable of conveying the book’s central story at the same time as implying that a full-length movie adaptation of that story exists.”

International Read an Ebook Day Set for September 18 (DBW)
In a press release, library ebook provider Overdrive announced that “International Read an eBook Day, an annual celebration to raise awareness for digital reading, is coming on Friday, September 18. As with most other aspects of our lives, the ways in which we read books have undergone radical changes in the past few years. International Read an eBook Day honors this digital shift in partnership with libraries across the world.”


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