Digital Downloads Fueling Strong Audio Sales

The Audio Publishers Association (APA) released the results of its annual sales survey, and based on data collected, the APA estimates that audiobook sales in 2014 totaled more than $1.47 billion, up 13.5 percent over the previous year.

The APA credits industry growth to the increasing popularity of digital downloads as well as the increasing awareness of audiobooks in general. Sales of digital downloads increased 7.3 percent in dollars and 10 percent in units sold from the previous year.

While adult titles continue to account for 87 percent of sales, children’s and young adult titles are on the rise with a 3.7 percent increase in sales from 2013 to 2014. Moreover, fiction continues to represent the vast majority of audiobooks sold with roughly 77.4 percent being fiction vs. 22.6 percent nonfiction.

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