Today Digital Book World publishes the fully revised and updated second edition of The Metadata Handbook by Renée Register and Thad McIlroy, now available here.
The metadata landscape for book publishers, authors and distributors is evolving as the methods for tagging digital content proliferate and achieve greater precision.
“Good metadata is critical to providing an effective and engaging online shopping experience, supports behind-the-scenes algorithms presenting the right book to the right reader and is the basis of powerful business intelligence,” Register says.
But as elemental a part of the discovery process as metadata has become, it’s a tool many publishers still don’t wield as proficiently as they can. So Register is hosting a free Digital Book World webcast on February 3rd at 12pm EST, called “Mastering Metadata Essentials,” focusing on how to create and package the metadata elements recommended by the industry to drive discovery and sales and to best support the business needs of every stakeholder in the ecosystem.
Drawing on the latest additions to the new Metadata Handbook, Register will offer a close look at best practices for creating the essential metadata elements and detail how they are formatted in ONIX for distribution to booksellers. She’ll also cover the most effective use of subjects and keywords to support search engine optimization and explore the enhanced metadata components that can help a book stand out in the marketplace.