Companies Look to Transform Reading in the Classroom

“Companies that aspire to transform old-fashioned reading into an interactive media experience are on the rise, and they are increasingly looking to schools as a promising market,” writes Ainsley O’Connell in Fast Company.

One of the companies pursuing this burgeoning market is Booktrack, “which sells digital books that pair text with music and ambient sounds,” and since its founding in 2010 has grown its library to 15,000 titles and raised $10 million from investors.

But Booktrack is far from the only company trying to tap into this space. Recently, Amazon signed a $30 million deal with the New York City Department of Education, Houghton Mifflin Harcourt bought 700 interactive books from MeeGenius, a subscription service aimed at young readers, and Reading Rainbow parent company RRKidz has plans to release a classroom edition of its digital library this year.

But, as O’Connell points out, “experts caution educators to consider whether technology solutions are simply screen-based versions of long-standing classroom strategies.”

Much more.


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