Chinese Market to Push Publishing Growth

China has been dominating the headlines in recent days, first by showcasing its global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets.

According to DBW blogger Tom Chalmers, “there is no doubt that over recent years, the vast Chinese market has grown greatly in global significance.”

“And over the last year,” Chalmers writes, “it has become increasingly clear that this growing stature strongly affects the publishing industry, as well.”

That China is a strong publishing market is nothing new. What is new, though, is “the Chinese government’s drive to have more work licensed out of China to international publishers.”

Much more.

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The Future of the Ebook Marketplace (Mike Shatzkin)
Over the backdrop of a report that reading on phones is taking off, as well as news that Germany will soon be predominantly DRM-free, Mike Shatzkin discusses the future of the ebook marketplace in his latest deep dive.

Author Solutions Case Ends in Settlement (PW)
A lawsuit that had accused self-publishing service provider Author Solutions of fraud appears to be over. On August 12th, a judge ordered the case discontinued without prejudice after being informed by the parties that a settlement had been reached, following a court-ordered conference held the day before. Terms of the settlement were not disclosed.

A Brief Guide for Independent Publishers (Futurebook)
Bethan James of independent publisher Accent Press offers a brief gameplan for being an independent publisher in today’s industry. While more than 70 percent of Accent’s revenue comes from ebooks, James writes that digital doesn’t just mean ebooks, as audiobook sales throughout the industry are on the rise. Moreover, it’s important for indie publishers to embrace and experiment with new technologies, as well as for employees to wear many hats.

Booktrack Shows Staying Power (Futurebook)
Five years in, and with a new $5 million round of Series B financing in place, the New Zealand-based Booktrack is perhaps at the point at which a start-up begins to show real staying power. Late last week, it was announced that the company has become a partner in the Google for Education program, and the company has grown from 250,000 users 18 months ago to 2.5 million users today.

The Future of Libraries (Quartz)
An academic librarian discusses the future of libraries, most notably the increasingly limited space for physical books. In his analysis, Donald Barclay writes, “This is not to say that academic library construction and renovation have come to an end. But rather than being conceived of as on-campus book warehouses, academic libraries are today being reimagined as spaces in which learning, collaboration and intellectual engagement take center stage.”

Bookstore Chain Defies Amazon in Bold Move (Publishing Perspectives)
Kinokuniya, the largest bookstore chain in Japan, has announced that it will buy 90 percent of the initial print run of Haruki Murakami’s newest book Novelist as a Vocation to sell at brick-and-mortar stores and make sure that customers who want the book will have to go to a physical bookstore to do so. According to Publishing Perspectives, it is a move largely seen as a way to stall purchases through Amazon. With more than 60 outlets in Japan, Kinokuniya has approximately 10 percent of the domestic book market in the country.

Building Emotional Investment Helps Websites (Next Web)
One writer discusses how building a user’s emotional investment helps a website reach its objectives. “Interactions happen consciously and subconsciously. As soon as someone sees your site, an emotional reaction occurs subconsciously – that in itself is an interaction. Likewise, users also need to consciously decide how and where to click on your site,” Zack Rutherford writes. Amazon is highlighted as an example: “Amazon clearly understands the value they provide and it has a layout optimized for what their users expect upon arriving to a familiar destination.”

Why Pinterest Should Be Part of Your Marketing Strategy (Econsultancy)
“Pinterest is going places you never suspected,” according to one marketer. “Which means it may now be a worthwhile addition to your marketing cloud.” Chloe Basterfield writes that “the majority of Pinterest users are in the ‘dream demo’ 18-39,” “often in the upper brackets for education and income,” and “tend to be deeply engaged in the content they create and consume.”


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