Chinese Market to Push Publishing Growth

China has been dominating the headlines in recent days, first by showcasing its global sporting profile through the World Athletic Championships, and second, by illustrating its importance to the global economy with a stock market fall that sent shockwaves through international markets.

According to DBW blogger Tom Chalmers, “there is no doubt that over recent years, the vast Chinese market has grown greatly in global significance.”

“And over the last year,” Chalmers writes, “it has become increasingly clear that this growing stature strongly affects the publishing industry, as well.”

That China is a strong publishing market is nothing new. What is new, though, is “the Chinese government’s drive to have more work licensed out of China to international publishers.”

Much more.


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