Cheerios: Now with Ebooks

Cheerios BookShout Simon & Schuster Cheer on ReadingSince 2003, Cheerios has stuffed some of its cereal boxes with children’s books published by Simon & Schuster, through a program called “Cheer on Reading.”

Now, that program takes a digital turn with help from BookShout.

The ebook distribution service is providing Cheerios boxes with special codes offering select free ebooks by some of Simon & Schuster’s best-selling children’s authors and illustrators. Once downloaded, those titles can be read on BookShout’s browser-based e-reading platform and mobile apps.

The promotion marks the latest digitally-driven effort by publishers to encourage reading among families with small children. Last month Penguin Random House launched a site for parents called Brightly.


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