Since 2003, Cheerios has stuffed some of its cereal boxes with children’s books published by Simon & Schuster, through a program called “Cheer on Reading.”
Now, that program takes a digital turn with help from BookShout.
The ebook distribution service is providing Cheerios boxes with special codes offering select free ebooks by some of Simon & Schuster’s best-selling children’s authors and illustrators. Once downloaded, those titles can be read on BookShout’s browser-based e-reading platform and mobile apps.
The promotion marks the latest digitally-driven effort by publishers to encourage reading among families with small children. Last month Penguin Random House launched a site for parents called Brightly.
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Publishers Getting Serious on Web Marketing (DBW)
One marketing expert returning from London Book Fair finds that mid-size publishers in particular are finally coming to grips with the notion that building a more robust web presence is not only critical but achievable. Here are five marketing-related items many of them appear newly to agree upon.
Related: Five Ways to Make Digital Investments Pay off
Radical Proposals for Ebook Pricing (Book Business)
Now that agency ebook pricing is back, industry veteran Joe Wikert suggests publishers try selling some front-list digital editions for 50% more than the cost of the print title—possibly direct-to-consumer, possibly just for the first month or two. “The key is to measure the results, see what can be learned from the combination of print and digital sales and adjust accordingly.”
Google Shifts toward Mobile, Doesn’t Look Back (Re/code)
Yesterday Google’s long-anticipated algorithm change prioritizing mobile-optimized websites in search results went into effect. Here’s a thorough explanation of what that means for book publishers and how to keep up.
Flipkart to Go Fully Mobile by 2017 (Times of India)
Amazon’s biggest e-commerce competitor in India has seen mobile traffic grow tenfold in the past eighteen months and says it plans to shut down its website altogether within the next year to become a strictly app-based. Some analysts predict Internet users in India to number around 580 million, with up to 80% of them doing so via smartphones.
Related: Emerging Global Internet Users Young, Social, Read English
Content-Driven Digital Strategies Taking Hold (Futurebook)
As one industry veteran sees it, “content, when it is unlatched from one specific format, is helping re-wire book businesses and pushing them to reimagine how they can do things.” Here’s a look at several new business models illustrating a few different ways that’s being done.
Related: Building Beyond the Book
Businesses Double Down on Ebooks (FreePint)
A recent survey suggests that ebooks are finding expanded uses in enterprise settings, with their penetration across a variety of industries nearing 80% overall. Manufacturing, pharmaceutical and biotech industries lead the pack. Here’s a closer look at those findings, including charts and graphs.
Do Readers Mind Their Devices Snooping on Them? (Daily Mail)
There’s little in this breathless rundown of the latest ways e-reading devices gather data on readers that will surprise most publishing professionals. While one privacy advocate finds the extent of current practices “rather alarming,” the bigger question from ebook publishers’, retailers’, device makers’ collective standpoint is whether readers feel equally alarmed.
Related: New Kobo Device Aimed at Wooing Print Lovers
Amazon Adds Hotel-Booking Features (TheStreet)
With a new subdivision of its Amazon Local deals program, called Amazon Destinations, the e-tailer expands its hotel-booking and last-minute getaway services, in what some see as a bid to put pressure on travel sites like Expedia and Priceline.
Ebooks Grow 128% in Turkey (Daily Sabah)
That jump in digital output by Turkish publishers over the course of 2014 comes amid 7.2% growth in the volume of newly published content in all formats. While the ebook market remains small, the sharp rise suggests there’s likely more to come.