Booktrack Gets Another $5 Million to Add Soundtracks to Books

shutterstock_125874383shutterstock_125874383-2newThe New Zealand-based startup Booktrack, which creates soundtracks for e-books that sync with the reader’s pace, raised another $5 million, bringing its total funding to $10 million.

Booktrack released its first tracks two years ago, and today has a library of 15,000 tracks available for its 2.5 million users.

Book publishers are able to create their own soundtracks, or they can pay Booktrack roughly $1,000 per novel to create the track for them. According to Booktrack founder Paul Cameron, around 50 publishing companies, including HarperCollins and Random House, use the platform to generate new revenue from both old and new titles.

“There are so many e-books gathering digital dust on digital shelves, and we can bring them to a new audience of readers,” says Cameron. “We’re able to get the Xbox, Netflix and Spotify generation interested in reading again by pairing it with another main form of entertainment.”

More.


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