The ebook distribution platform BookShout partners with Cheerios to serve select Simon & Schuster titles to breakfasting children across the U.S.
The publisher’s “Cheer on Reading” literacy program has placed free Simon & Schuster children’s books inside Cheerios boxes since 2003. Now, instead of stuffing print titles into cereal boxes, they’ll come printed with BookShout-provided codes offering free access to one of nine popular children’s ebooks.
Each one can be downloaded and read online or through BookShout’s iOS, Android, Kindle or Nook apps.
The initiative marks an expansion not just of Simon & Schuster’s partnership with Cheerios but of the publisher’s own partnership with BookShout, which launched a direct-to-consumer ebook distribution platform in August 2013.
More recently, BookShout distributed digital content to South by Southwest attendees gathered in Austin, Texas last month.
In addition to offering free ebooks by popular Simon & Schuster children’s authors and illustrators, including Karma Wilson, Frank Asch, Andrew Clement, Ashley Wolff, John Lithgow and Lenore and Daniel Jennewein, the “Cheer on Reading” program is also donating 50,000 ebooks to First Book, a literacy program for disadvantaged children in Washington, DC.