BookBub, the email book marketing start-up that launched a localized program in India earlier this month, pulls in an additional $7 million in new equity and debt financing to pursue further growth.
The latest funding comes scarcely more than a year after the company raised $3.8 million, and CEO Josh Schanker says the new resources will go toward delivering on BookBub’s “two core goals—to make it easier for readers to discover great books, and to help authors and publishers reach avid readers.”
In the past twelve months, BookBub has added more than twenty new employees and grown its active user base to 5 million members.
BookBub, which offers exclusive discounts to readers who sign up for its customized emails, added features late last year letting users follow their favorite authors. The local service BookBub recently rolled out in India is its third international expansion, after the UK and Canada.
More information is available at BookBub’s blog.