Authors’ Social Media Marketing Must Be Sustainable

As an author, “if you have an aversion to social media, it probably stems from an aversion to marketing in general,” writes Chris Syme in a blog post for DBW.

Marketing research, though, tells us social media plays a key role in buying decisions, with 71 percent of consumers saying they’re likely to make a purchase based on a social media referral.

But in order for an author’s social media marketing to be effective, they need to make sure it’s sustainable.

“Sustainable practices insure the ability to continue a defined behavior indefinitely,” Syme writes.

Much more.


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Nancy Pelosi Addresses Amazon Workplace Issues (AP)
In the wake of the New York Times’s expose of Amazon’s working conditions, House Democratic leader Nancy Pelosi said that these high-pressure management techniques “won’t be taking place anymore.” Pelosi visited the Amazon campus in Seattle on Tuesday to discuss the Equality Act, which would guarantee explicit, permanent protections for lesbian, gay, bisexual and transgender people. But she also noted House Democrats’ efforts to promote fair pay, paid leave, child care and retirement security for women.

Amazon to Launch ‘Amazon Flex’ (GeekWire)
According to GeekWire, there is a new Amazon facility that’s getting ready to launch Prime Now one-hour delivery in the Seattle area, as well as a completely new service called “Amazon Flex.” The company hasn’t announced the new offering and didn’t respond to questions about how it will work. But signs inside the company’s new Kirkland, Washington facility indicate Amazon Flex will be a new way for the company to distribute packages, possibly letting customers pick up items from the Prime Now center themselves.

Amazon UK to Close Trade-in Program (Amazon)
In an announcement on its site, Amazon UK said that it is ending its trade-in program for books and video games. The final date for all trade-ins is August 31.

Finding New Markets in Digital Media (Scholarly Kitchen)
Joseph Esposito writes that interstitial publishing, “publishing between the cracks,” could be a new market for digital publishers to explore. “The key to this new form of publishing,” Esposito writes, “is that it views the short period of each entry not as a watered-down version of the ‘real thing,’ a long text, but as something built perfectly for the space and time it occupies.”

Should Ebooks Be Sold by the Page Read? (Chris McMullen)
Chris McMullen proposes an alternative pricing strategy in which a customer pays for each page he or she reads in an ebook, rather than paying for the entire ebook up front. “Let’s say the customer doesn’t want to pay the list price for the whole book,” McMullen writes. “If pages read isn’t an option, the customer will walk away. If so, it’s a lost sale for the author.”

HarperCollins to Close Authonomy (Bookseller)
HarperCollins will close its Authonomy online community for aspiring writers, which has been running since 2008. In an announcement on its site, Authonomy said, “Unfortunately in recent years publishing of titles from the site has slowed as we have opened other submissions channels, and the community has become smaller, so the decision to close Authonomy has been made.”

Simon & Schuster and Hotels.com to Offer Ebooks to Travelers (DBW)
In a press release, Simon & Schuster announced that some Hotels.com customers will have the opportunity to download one of seven free ebooks from the publisher. Bestselling titles at launch include Mr. Mercedes by Stephen King, The Glass Rainbow by James Lee Burke, The White Queen by Philippa Gregory, Crazy Love You by Lisa Unger, I Am Pilgrim by Terry Hayes, You by Caroline Kepnes and The Ascendant by Drew Chapman. New titles will be added and rotated within the program periodically.

Blackwell’s Helps Ebooks Get More Interactive (DBW)
Leading academic bookseller Blackwell’s has added new functionality to its ebook platform ahead of the start of the new academic year, including virtual notes, instant referencing and text to speech.

Bookbinder Continues to Thrive in Digital Age (Denver Post)
Even as ebooks gain more traction and the bookbinding profession falls away, Gail Lindley, a third-generation bookbinder and the owner of Denver Bookbinding, believes there’s still value in the printed word. Her business, Denver Bookbinding Company, opened in 1929 and is still thriving—repairing and restoring about 1,000 books a week.

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