Are Mobile Apps for Publishers Overrated?

mobile apps book publishers responsive web designNot long ago, many publishers thought rising to the mobile challenge meant building apps.

But as smartphone use expands and that first phase of experimentation recedes, “many publishers are finding that the revenue apps generate hardly ever covers the costs of development, let alone the overhead,” Felix Wenzel of Librios writes.

At the same time, publishers’ websites are arguably becoming more important in the mobile market than ever before.

“Even if you see an app as a loss-leader for promoting books,” Wenzel urges publishers, “why not build a mobile-friendly website with responsive design instead?” In his view, that will likely prove more cost-effective and forward-thinking over the long term.

Much more.

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Copyright Authorities Hand Down New Guidelines (Infodocket)
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ICYMI: Are Start-ups Running Circles around Publishers? (DBW)
And if they are, is that necessarily a bad thing? As publishing entrepreneur Richard Nash pointed out last week at BookExpo America, “books gestate very slowly,” whereas “the life-cycles of start-ups are much shorter.” Recounting their experiences, several start-up leaders cautioned it would be a mistake for publishers to try to innovate as swiftly and dramatically as start-ups often find themselves forced to.


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