Are Mobile Apps for Publishers Overrated?

mobile apps book publishers responsive web designNot long ago, many publishers thought rising to the mobile challenge meant building apps.

But as smartphone use expands and that first phase of experimentation recedes, “many publishers are finding that the revenue apps generate hardly ever covers the costs of development, let alone the overhead,” Felix Wenzel of Librios writes.

At the same time, publishers’ websites are arguably becoming more important in the mobile market than ever before.

“Even if you see an app as a loss-leader for promoting books,” Wenzel urges publishers, “why not build a mobile-friendly website with responsive design instead?” In his view, that will likely prove more cost-effective and forward-thinking over the long term.

Much more.


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