Amazon Prime Members Spending Big

Amazon Prime Kindle UnlimitedBy one recent estimate, Amazon Prime subscribers spend more than twice what the e-tailer’s other customers do.

Prime members drop an average of $1,500 a year, compared with the $625 spent on average by non-Prime members, according to a new report from Consumer Intelligence Research Partners.

The same research group estimated that about 7 million of the 10 million new Prime subscribers Amazon said it picked up by the end of the holiday season would stick around after their 30-day trial periods expired.

Some of those numbers may seem high, but it’s clear Amazon is keen on continuing to grow its Prime offering. The company signed Woody Allen to an original TV series earlier this month.


Related: How Amazon Could Disrupt Itself

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